PRIVATE MARKETPLACE (PMP)
By making their inventory available to buyers via private marketplaces, publishers are able to confidently monetize inventory, as they maintain control over who has access to these premium audiences while providing advertisers with full transparency into where their campaigns run.
PubMatic is leading the way with an easy-to-use, streamlined workflow, and best-in-class funnel analysis to assist in setting up, troubleshooting, and optimizing deals. In addition, we use machine-learning, multi-bidding, and fraud detection to further improve PMP performance.
PMP – GUARANTEED (PMP-G)
Combining the efficiency of OpenRTB with the transparency of direct sold campaigns, PMP-Guaranteed (PMP-G) allows publishers to have confidence making their exclusive inventory available programmatically. To facilitate the growing need for data-driven decisioning at the impression-level, advertisers can utilize our PMP-G solution for real-time audience data to purchase and optimize premium display and video inventory across channels and devices—all within one holistic programmatic guaranteed platform.
Targeted-PMP is a self-service, real-time planning and impression forecasting tool that improves audience discovery and simplifies workflow across multiple publishers in one deal ID. Buyers can seamlessly activate first-party data and transact on second-party audiences in brand safe environments, with less time spent in negotiation and troubleshooting. Data owners benefit from increased control, transparent costs, and usage insights. With recent changes in identity resolution and privacy concerns, PubMatic’s T-PMP provides the audience data pipelines to securely share data between the publisher and buyer, without the risk of data leakage.