BIDDABLE IO

As brand buyers become more programmatically savvy, there is a growing need for data-driven decisioning at the impression-level. Simultaneously, header bidding has improved inventory access. Now buyers are able to advance the efficacy of direct buys by utilizing real-time audience data and the benefits of an electronic workflow. With Biddable IO, we leverage our products, partnerships and experience to help buyers accelerate the shift of direct IO campaigns to our digital platform.

AUTOMATED GUARANTEED (AG)

By automating workflow negotiation, publishers and agencies are able to increase efficiency and speed. Direct sold campaigns can be up and running within days instead of weeks. Our proprietary AG product allows digital media buyers and sellers to commit to deal terms while leveraging the efficiencies of programmatic automation for execution.

PRIVATE MARKETPLACE GUARANTEED (PMP-G)

Combining the efficacy and efficiency of OpenRTB with the predictability and safety of direct sold campaigns, PMP-G allows publishers to make their exclusive inventory available programmatically. Buyers then have the ability to purchase and optimize premium mobile, desktop, display and video inventory across channels and devices, all within our platform.

PRIVATE MARKETPLACE PREFERRED (PMP-P)

For buyers who want to access inventory on a fixed price basis, PMP-P provides first-look access to quality publisher inventory without guaranteed spend commitments.

PRIVATE MARKETPLACE (PMP)

By making their inventory available to buyers via private marketplaces, publishers are able to maintain control over who has access to their premium audiences while providing advertisers with full transparency into where their campaigns run.

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Helping buyers be more effective and efficient

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RESOURCES

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Automating Brand Spend: The Emergence of the Biddable IO

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