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Programmatic Direct: Grow revenue and scale while ensuring control, quality and brand safety

As the demand for more control, better ad quality and improved brand safety grows, marketers are turning to programmatic direct offerings, such as Private Marketplaces (PMPs), PMP-guaranteed (PMP-G), and Auction Packages.

Powered by real-time insights, PubMatic’s programmatic direct offerings enable publishers to optimize monetization of their inventory and help buyers achieve greater ROI for their ad spend, ensuring media dollars stretch further.

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Benefits for Publishers

Control over audiences, inventory and data

Transparency

Optimized monetization of inventory

Unique demand

Deep insights and diagnostic tools

Stellar training and support

BENEFITS FOR BUYERS

Prioritized and fixed price deals

inventory quality

Packaged offers through preferred publishers

Optimized media spend ROI

Non-standard ad units

Transparency

Curation capabilities

PROGRAMMATIC DIRECT SOLUTIONS

PRIVATE MARKETPLACES (PMPs)

Offering unique demand, robust technology and tools, and stellar training and support

Leverage these invite-only marketplaces to provide exclusive inventory and curated packages to preferred advertisers through higher-priority deals and negotiable pricing.

  • Our PMP solutions help publishers monetize inventory and maintain control over access to these premium audiences
  • Advertisers gain transparency into where their campaigns run across preferred sites, with greater prioritization capabilities
PMP-GUARANTEED (PMP-G)

Optimizing guaranteed spend commitments, predictable revenue streams and deeper relationships with advertisers

PMP-Guaranteed (PMP-G) combines the efficiency of OpenRTB with the transparency of direct-sold campaigns to execute direct buys, all while eliminating manual processes.

  • Publishers gain confidence in making their exclusive inventory available programmatically
  • Advertisers can utilize PMP-G for real-time audience data to purchase and optimize premium omnichannel inventory across devices
AUCTION PACKAGES

Delivering transparent, targeted, and turbo-charged access to premium omnichannel inventory at scale

Securing open-market programmatic inventory is more curated and efficient, for both buyers and sellers.

  • Pre-built and custom Auction Packages give advertisers the ultimate flexibility to secure premium inventory at scale, with less time spent in negotiation and troubleshooting
  • Publishers have full visibility into which buyers purchase their inventory, offering a unique opportunity to build PMPs with their best customers

VIEW OUR AUCTION PACKAGES→

PubMatic has a simple UI to facilitate deal set up and reporting, and their team is always available to help troubleshoot deals that have difficulties scaling.

TARIQ RAKHANGE
PROGRAMMATIC ADVERTISING & PMP SPECIALIST, CHEGG
View Case Study

20%

YoY Increase
in PMP Video Spend
From a CHEGG® CPG Client

100%

Net Revenue & Deal Impressions Achieved
by CHEGG® CPG Client

CUSTOMER SPOTLIGHT

Global media giant Future Plc boosts PMP revenues by 69% with PubMatic

Future Plc is a global platform for specialist media, housing 220 brands that reach 400 million people every month, via websites, social platforms, events and magazines. Future’s partnership with PubMatic increased PMP revenues in EMEA by 69% in less than six months.

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HEAR FROM OUR CUSTOMERS

Buying privately increases the chances of being in a brand-safe environment and serving to human traffic. Buying programmatically provides the opportunity to do that in a data-driven way, ensuring that you are reaching as many of your best customers as possible.

Mary Matyas
SVP General Manager, North Americas, MediaMath

Resources

PMPs in the Era of New Age Programmatic
PMP deals
Key Benefits of SSPs Creating PMP Deals for Advertisers
Maximize Yield PMPs
How Publishers Can Get the Most Out of PMPs & Maximize Yield
in-app PMPs
How to Get the Most from Private Marketplaces (PMPs) in the In-App Space?

Questions? We are here to help. Our team of experts can talk to you about our Programmatic Direct Offerings.

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