Digital media buyers and sellers value the data and efficiencies provided by programmatic. With the unparalleled access to unique audiences, quality assurance, and transparency publishers and advertisers are turning to programmatic private marketplaces (PMPs). According to eMarketer, PMPs are forecasted to comprise the majority of programmatic spend by 2021.
Understanding this continued growth and the need to easily create more PMP deals with performance optimization, scale and all media-types supported, we are building the most complete solution on the market. Our platform enables publishers to manage and package premium audiences and inventory for specific buyer relationships while maintaining control over their audiences, inventory and data. Powered by real-time insights, the transaction processes are then streamlined to optimize monetization for both publishers and advertisers.