Brands, agencies, trading desks and Demand Side Platforms (DSPs) need to be able to buy programmatic ads with confidence in a rapidly evolving space, while managing high-quality campaigns at scale across all formats and channels.
PubMatic’s Media Buyer Console is powered by easy-to-understand, near real-time data and robust planning and optimization tools to help media buyers achieve greater ROI.
With the Media Buyer Console, buyers can connect to publishers in order to simplify deal transactions, increase control, optimize communication, and achieve brand safe, end-to-end transparency across omnichannel auctions.
PubMatic’s Media Buyer Console (“MBC”) is a self-serve deal setup and management UI for buyers that connects them to publishers in order to simplify deal transactions, increase control, optimize communication, and deliver brand safe, end-to-end transparency in omnichannel auctions.
Pre-built or custom packages that allow buyers to seamlessly activate first-party data and transact on second-party audiences in brand safe environments.
Layer Audience Encore onto your deals at scale to reach complex and unique premium and high-value audiences.
Achieve greater flexibility and depth of data via customizable reporting across all your DSP seats under one parent account.
Get a deeper understanding of available inventory for your target audiences and ensure you’re only spending on approved domains and sites.
Secure data, shared between publishers and buyers
Customizable dashboards and proactive recommendations
Industry-leading analytics and optimization tools
PubMatic’s Media Buyer Console is a best-in-class self-service tool that helps us activate auction packages in combination with audience and contextual targeting. By utilizing the MBC to activate audience segments, we have achieved monumental increases in reach, viewability, and CTR; all of which were easily measurable through their near real-time analytics dashboard.
PubMatic’s Media Buyer Console rethinks how buyers are able to leverage private marketplaces. Through our self-serve API into the console, we’ve been able to offer our buyers high-quality auction packages, intuitive and well-designed inventory discovery with advanced real-time search, audience data integration through Audience Encore, and the ability to plan campaigns across multiple PMPs.
