Brands, agencies, trading desks and Demand Side Platforms (DSPs) require the ability to buy with confidence and manage high-quality ad campaigns at scale across ad formats and channels. Our Media Buyer Console is powered by easy-to-understand, real-time data and proactive deal health intelligence to help media buyers make smarter, faster decisions that increase campaign performance.
MEDIA BUYER CONSOLE
TARGETED PMP
Targeted-PMP is a self-service, real-time planning and impression forecasting tool that improves audience discovery and simplifies workflow across multiple publishers in one deal ID. Buyers can seamlessly activate first party data and transact on second party audiences in brand safe environments, with less time spent in negotiation and troubleshooting. Data owners benefit from increased control, transparent costs and usage insights.
DEAL HEALTH MONITORING
Customizable dashboards and proactive recommendations provide media buyers with tools to improve performance, saving time and allowing them to analyze the most relevant data for campaign optimization quickly and efficiently.
ROBUST ANALYTICS
Advertisers wanting increased returns on ad spend can make smarter decisions with real-time intelligence, visibility into campaign performance, and easy-to-use reporting
PubMatic’s Media Buyer Console rethinks the way buyers are able to leverage private marketplaces. Through our self-serve API into the console, we’ve been able to offer our buyers high-quality PMP packages, intuitive and well-designed inventory discovery with advanced real-time search, and the ability to plan campaigns across multiple PMPs
Sam Cox
Vice President Global OPEN Media Partnerships at MediaMath
Helping media buyers access quality inventory at scale
GET IN TOUCHRESOURCES
Efficiency: Helping Buyers Weather the Winter of Ad Tech
Consolidation, regulations, and rising costs put DSPs under more pressure than ever. Learn how analytics can help you gain efficiency to weather the storm.
READ MORE
