TARGETED PMP

Targeted-PMP is a self-service, real-time planning and impression forecasting tool that improves audience discovery and simplifies workflow across multiple publishers in one deal ID. Buyers can seamlessly activate first party data and transact on second party audiences in brand safe environments, with less time spent in negotiation and troubleshooting.  Data owners benefit from increased control, transparent costs and usage insights.

DEAL HEALTH MONITORING

Customizable dashboards and proactive recommendations provide media buyers with tools to improve performance, saving time and allowing them to analyze the most relevant data for campaign optimization quickly and efficiently.

ROBUST ANALYTICS

Advertisers wanting increased returns on ad spend can make smarter decisions with real-time intelligence, visibility into campaign performance, and easy-to-use reporting

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PubMatic’s Media Buyer Console rethinks the way buyers are able to leverage private marketplaces. Through our self-serve API into the console, we’ve been able to offer our buyers high-quality PMP packages, intuitive and well-designed inventory discovery with advanced real-time search, and the ability to plan campaigns across multiple PMPs

Helping media buyers access quality inventory at scale

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RESOURCES

Efficiency: Helping Buyers Weather the Winter of Ad Tech

Consolidation, regulations, and rising costs put DSPs under more pressure than ever. Learn how analytics can help you gain efficiency to weather the storm.

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How Buyers Can Scale Private Marketplace Deals Across High-Quality Inventory

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