PROGRAMMATIC BUYING.
DELIVERED.

Meet Media Buyer Console: Reliable near real-time data to inform smarter, faster buying decisions — All-In-One-Place

Brands, agencies, trading desks and Demand Side Platforms (DSPs) need to be able to buy programmatic ads with confidence in a rapidly evolving space, while managing high-quality campaigns at scale across all formats and channels.

PubMatic’s Media Buyer Console is powered by easy-to-understand, near real-time data and robust planning and optimization tools to help media buyers achieve greater ROI.

With the Media Buyer Console, buyers can connect to publishers in order to simplify deal transactions, increase control, optimize communication, and achieve brand safe, end-to-end transparency across omnichannel auctions.

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YOUR DEALS: ALL-IN-ONE-PLACE

PubMatic’s Media Buyer Console (“MBC”) is a self-serve deal setup and management UI for buyers that connects them to publishers in order to simplify deal transactions, increase control, optimize communication, and deliver brand safe, end-to-end transparency in omnichannel auctions.

AUCTION
PACKAGES

Pre-built or custom packages that allow buyers to seamlessly activate first-party data and transact on second-party audiences in brand safe environments.

AUDIENCE
ENCORE™

Layer Audience Encore onto your deals at scale to reach complex and unique premium and high-value audiences.

Expanded Analytics & Reporting

Achieve greater flexibility and depth of data via customizable reporting across all your DSP seats under one parent account.

PLANNING & OPTIMIZATION TOOLS

Get a deeper understanding of available inventory for your target audiences and ensure you’re only spending on approved domains and sites.

RE-IMAGINING THE MARKETPLACE FOR BUYERS

Secure data, shared between publishers and buyers

Customizable dashboards and proactive recommendations

Industry-leading analytics and optimization tools

PubMatic’s Media Buyer Console is a best-in-class self-service tool that helps us activate auction packages in combination with audience and contextual targeting. By utilizing the MBC to activate audience segments, we have achieved monumental increases in reach, viewability, and CTR; all of which were easily measurable through their near real-time analytics dashboard.

Nicolai Alexander Heiland
Group Manager Investment & Accountability
Omnicom Media Group Germany GmbH

Questions? We are here to help. Our team of experts can talk to you about Media Buyer Console.

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