Brands, agencies, trading desks and Demand Side Platforms (DSPs) require the ability to buy with confidence and manage high-quality ad campaigns at scale across ad formats and channels. Our Media Buyer Console is powered by easy-to-understand, real-time data and proactive deal health intelligence to help buyers make smarter, faster decisions that increase campaign performance.
MEDIA BUYER CONSOLE: PROGRAMMATIC BUYING PLATFORM
Buyers are able to browse intuitive dashboards or leverage extensive search filters to discover relevant deals and offers, empowering them to discover premium inventory and reach relevant audiences easily and quickly.
DEAL HEALTH MONITORING
Customizable dashboards and proactive recommendations provide buyers with tools to improve performance, saving time and allowing them to analyze the most relevant data for campaign optimization quickly and efficiently.
INDUSTRY FIRST MULTIPUBLISHER SINGLE DEAL ID
Buyers can now scale PMP packages across multiple publishers using a single deal ID, merging the scale of an open exchange with the brand-safe premium environment of a private marketplace.
PubMatic’s Media Buyer Console rethinks the way buyers are able to leverage private marketplaces. Through our self-serve API into the console, we’ve been able to offer our buyers high-quality PMP packages, intuitive and well-designed inventory discovery with advanced real-time search, and the ability to plan campaigns across multiple PMPs