Brands, agencies, trading desks and Demand Side Platforms (DSPs) require the ability to buy with confidence and manage high-quality ad campaigns at scale across ad formats and channels. Our programmatic Media Buyer Console is powered by easy-to-understand, real-time data and proactive deal health intelligence to help media buyers make smarter, faster decisions that increase campaign performance.
MEDIA BUYER CONSOLE
Auction Packages are self-service, real-time planning and impression forecasting tools that improve audience discovery and simplify workflow across multiple publishers in one deal ID. Via pre-built packages or custom built packages, Buyers can seamlessly activate first-party data and transact on second-party audiences in brand safe environments, with less time spent in negotiation and troubleshooting. Data owners benefit from increased control, transparent costs, and usage insights. With recent changes in identity resolution and privacy concerns, PubMatic’s Auction Packages provide the audience data pipelines to securely share data between the publisher and buyer, without the risk of data leakage.
DEAL HEALTH MONITORING
Customizable dashboards and proactive recommendations provide media buyers with tools to improve performance, saving time and allowing them to analyze the most relevant data for campaign optimization quickly and efficiently.
Advertisers wanting increased returns on ad spend can make smarter decisions with real-time intelligence, visibility into campaign performance, and easy-to-use reporting
PubMatic’s Media Buyer Console rethinks the way buyers are able to leverage private marketplaces. Through our self-serve API into the console, we’ve been able to offer our buyers high-quality PMP packages, intuitive and well-designed inventory discovery with advanced real-time search, and the ability to plan campaigns across multiple PMPs
Vice President Global OPEN Media Partnerships at MediaMath
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