FOR PUBLISHERS

The leading independent, unified platform for cross-platform programmatic video monetization.

Capture the full value of your video inventory and audiences with OpenWrap header bidding powered by Prebid, turn-key private marketplace deal creation, premium demand, plus solutions for identity management and data monetization.

  • Cross-platform video header bidding: Desktop, Mobile Web, Mobile App, CTV
  • Multi-format support:In-stream, Outstream, Interstitial, OTT
  • Flexible integration options: OpenWrap, Prebid, JW Player, Google Open Bidding, Amazon TAM, Tag-Based and oRTB
  • Advanced deal models: Programmatic Direct, Programmatic Guaranteed, Private Marketplace (PMP), RTB and Open Market

FOR BUYERS

Reach your audiences wherever they’re watching video across premium digital and OTT environments on desktop, mobile, and CTV devices.

Holistically manage cross-platform campaigns, audiences, and media investments in a single, easy to use video advertising platform, while seamlessly executing programmatic direct and private marketplace deals.

  • Expanded video scale and inventory access from header bidding integrations.
  • Improved addressability and targeting from PubMatic’s Identity Hub and Audience Data Marketplace
  • Increased efficiency from fee transparency, log level data and supply path insights
  • Curated private market place, programmatic direct and private marketplace deals 

QUALITY, MEASUREMENT & VIEWABILITY

INTRODUCING OPENWRAP OTT: PROGRAMMATIC OTT INNOVATION, POWERED BY PREBID

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RESOURCES

Video Advertising Requires New Monetization Strategies

Download Forrester’s full study on how video advertising requires new monetization strategies, and what it means for advertisers and publishers looking to improve or maximize their relationships with SSPs.  

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Why the Future of Programmatic Video Is Cross-Platform

2019 was another auspicious year for digital video with global viewership growing by 7.2% across all channels, and it shows no signs of slowing down in 2020

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Podcast | Viu CEO Janice Lee & PubMatic’s Jason Barnes on the future of OTT and programmatic

The Drum and PubMatic have today launched the first episode in a special three-part podcast that aims to delve into the future of one of digital advertising’s most important topics, PubCast: the future of programmatic.

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