THE ADDRESSABLE FUTURE.
Driving superior revenue for publishers, and increased ROI for marketers, without third-party cookies
PubMatic recommends a portfolio approach to addressability. We have built specialized technology infrastructure to enable privacy-centric, data-driven advertising that:
- Delivers superior revenue to publishers by enabling scaled addressability across all leading approaches, in a simple and straightforward way, with data protection at the core
- Provides the maximum scale of addressable audiences for publishers, giving buyers access to the full supply chain of addressability in order to drive superior performance, with more scale, across the open internet
Get in touch with our addressability solutions teamContact Us
PARTNERING ACROSS THE INDUSTRY FOR SCALED, STANDARDIZED ADDRESSABILITY
Helping steer the industry towards privacy-Forward addressability
Partnering with many leading data and ID providers in market today
PubMatic addressability solutions for publishers and buyers
Our mission is to fuel the endless potential of internet content creators by driving superior revenue to publishers and superior performance to buyers, across key addressability approaches.
Simplify and test the evolving alternative identifier market, in real time, with Identity Hub.
Make the most of first party data at scale, with Audience Encore.
Activate scaled, omnichannel contextual targeting to drive programmatic performance.
Hear from our partners
Working with supply-side leaders such as PubMatic, we will help bring publishers an identity solution that offers transparency and interoperability that preserves the value of relevant advertising for them, while improving control for their consumers.