THE ADDRESSABLE FUTURE.
DELIVERED.

Driving superior revenue for publishers, and increased ROI for marketers, without third-party cookies

PubMatic recommends a portfolio approach to addressability. We have built specialized technology infrastructure to enable privacy-centric, data-driven advertising that:

  • Delivers superior revenue to publishers by enabling scaled addressability across all leading approaches, in a simple and straightforward way, with data protection at the core
  • Provides the maximum scale of addressable audiences for publishers, giving buyers access to the full supply chain of addressability in order to drive superior performance, with more scale, across the open internet

Get in touch with our addressability solutions team

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PARTNERING ACROSS THE INDUSTRY FOR SCALED, STANDARDIZED ADDRESSABILITY

Helping steer the industry towards privacy-Forward addressability

Partnering with many leading data and ID providers in market today

PubMatic addressability solutions for publishers and buyers

Our mission is to fuel the endless potential of internet content creators by driving superior revenue to publishers and superior performance to buyers, across key addressability approaches.

Identity Hub

Simplify and test the evolving alternative identifier market, in real time, with Identity Hub.

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Audience Encore

Make the most of first party data at scale, with Audience Encore.

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Contextual Targeting

Activate scaled, omnichannel contextual targeting to drive programmatic performance.

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Hear from our partners

Working with supply-side leaders such as PubMatic, we will help bring publishers an identity solution that offers transparency and interoperability that preserves the value of relevant advertising for them, while improving control for their consumers.

DAVE PICKLES
CO-FOUNDER AND CTO, THE TRADE DESK

Resources

Preparing for Cookieless Audience Addressability
How Publishers are Approaching ID Resolution in 2021
The Media Buyer’s Guide To Addressability
Getting Ahead of the Coming Cookie Chaos
The Present and The Future of Audience Addressability
WTF is The Future of Identity and Addressability

Questions? we are here to help.
Our team of experts can help you take a portfolio approach to addressability.

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