Helping steer the industry towards privacy-Forward addressability
PubMatic recommends a portfolio approach to addressability. We have built specialized technology infrastructure to enable privacy-centric, data-driven advertising that:
Our mission is to fuel the endless potential of internet content creators by driving superior revenue to publishers and superior performance to buyers, across key addressability approaches.
Simplify and test the evolving alternative identifier market, in real time, with Identity Hub.
Make the most of first party data at scale, with Audience Encore.
Activate scaled, omnichannel contextual targeting to drive programmatic performance.
Working with supply-side leaders such as PubMatic, we will help bring publishers an identity solution that offers transparency and interoperability that preserves the value of relevant advertising for them, while improving control for their consumers.