AD QUALITY.
DELIVERED.

Helping Publishers Safeguard Their Inventory

Leveraging both automated and manual processes, we help safeguard publishers’ audiences across channels, screens and ad formats, allowing them to proactively address ad security, brand safety threats and protect the end user experience.

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How We Do It

REAL-TIME CREATIVE SCANNING

Our real-time, automated solutions track every creative and scan not only for security violations like malware, auto redirects, unsafe JS but also for quality violations like auto audio and video ads, in-banner videos (IBVs), popups to ensure we can filter out contentious ads before they get displayed on site.

STRATEGIC PARTNERSHIPS

PubMatic uses proprietary technologies in collaboration with industry leading ad quality enterprises like The Media Trust and Confiant. Our dedicated brand safety advertising solutions not only scan tags and creatives, but also provide self-service tools to review and update creative classification. Our dedicated ad quality operations team is also available round the clock to address any mission critical violations.

Only when all sides are working together to improve ad quality will we start to move closer to a solution for the industry and for our audiences.

Danny Khatib
CEO, Granite Media

Resources

malicious creatives
Fighting for Ad Quality: PubMatic’s Stand Against Malicious Creatives
ad quality
Busting Ad Quality Myths and Protecting Publishers
video ad quality
How to Improve Video Ad Quality: PubMatic’s Quality Suite Updates

QUESTIONS? WE ARE HERE TO HELP. OUR TEAM OF EXPERTS CAN TALK TO YOU ABOUT AD QUALITY.

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