Leveraging both automated and manual processes, we help safeguard publishers’ audiences across channels, screens and ad formats, allowing them to proactively address ad security, brand safety threats and protect the end user experience.
AD QUALITY
REAL-TIME CREATIVE SCANNING
Our real-time, automated solutions track every creative and scan not only for security violations like malware, auto redirects, unsafe JS but also for quality violations like auto audio and video ads, in-banner videos (IBVs), popups to ensure we can filter out contentious ads before they get displayed on site.
STRATEGIC PARTNERSHIPS
PubMatic uses proprietary technologies in collaboration with industry leading ad quality enterprises like The Media Trust and Confiant. Our dedicated brand safety advertising solutions not only scan tags and creatives, but also provide self-service tools to review and update creative classification. Our dedicated ad quality operations team is also available round the clock to address any mission critical violations.
Only when all sides are working together to improve ad quality will we start to move closer to a solution for the industry and for our audiences.
Danny Khatib
CEO, Granite Media
Helping publishers safeguard their inventory
GET IN TOUCHRESOURCES
Fighting for Ad Quality: PubMatic’s Stand Against Malicious Creatives
Malicious creatives, or malware, present a problem to publishers and the ad tech industry as a whole. Learn how PubMatic is fighting for ad quality here.
READ MORE
Busting Ad Quality Myths and Protecting Publishers
PubMatic addresses three major ad quality myths in ad tech and discusses how we protect publishers. Learn how to decipher the myth from reality here.
READ MORE
How to Improve Video Ad Quality: PubMatic’s Quality Suite Updates
Given video’s importance in the ad tech ecosystem as a whole, PubMatic has expanded our ad quality product suite to also cover video inventory. Learn more.
READ MORE