SYDNEY, NOVEMBER 25, 2024 – PubMatic Inc. (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future today announced a strategic partnership with Foxcatcher, an Australian data and technology specialist. This collaboration makes Foxcatcher’s Worldview platform available to programmatic advertisers for the first time, via an integration with PubMatic’s Connect.
Foxcatcher’s WorldView, a customer data platform (CDP), connects brands, customers and media without collecting personal or sensitive information, ensuring data privacy while enabling scalable activation. Through WorldView, advertisers can build customised modelled audience segments and achieve privacy safe targeting through FoxID, Foxcatcher’s proprietary identity solution.
PubMatic’s Connect leverages addressable signals from across the internet with efficient, ROI-driven, privacy-compliant data targeting on the sell-side. The integration with WorldView enables advertisers to align custom-built audience segments with robust contextual data signals from Connect, to engage audiences across PubMatic’s premium Australian supply.
“The partnership with PubMatic enables seamless connections between brands and customers, powered by the FoxID identity solution,” said Varun John, General Manager of Foxcatcher. “This allows us to strategically target audience segments modelled through WorldView whilst aligning with key contextual signals to drive stronger performance.”
“As privacy regimes evolve and reliance on third-party cookies decreases, this partnership with Foxcatcher offers a timely and powerful solution for advertisers,” said Peter Barry, Vice President, Commerce and Audience Solutions, APAC at PubMatic. “By integrating PubMatic’s Connect with Foxcatcher’s Worldview, we are empowering brands to reach audiences in a manner which prioritises privacy, while still driving meaningful performance.”
This partnership marks a significant advancement in data-driven advertising in Australia, emphasizing privacy, performance, and scalability to fuel the future of digital engagement.
About PubMatic
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
About Foxcatcher
Foxcatcher is a data-driven marketing technology business for brands and agencies. WorldView, the Foxcatcher proprietary media planning and activation platform utilises algorithmic trading technology to deliver superior programmatic performance. WorldView connects directly to media buying platforms to automate and provide a real-time data-driven buying strategy.
Foxcatcher is part of the RyanCap group of marketing, data, and technology specialists. RyanCap is led by CEO and founder, Simon Ryan.