PubMatic In The News

PubMatic today announced the appointment of Nicholas (Nick) Kovac to the role of Country Manager Japan. Kovac joined the company to further develop its growing portfolio of Japan based accounts and strategic partnerships. Kovac comes with a wealth of experience within the industry, having worked with OpenX, A9 (an Amazon Company) and Google to launch ad technology solutions into the Japanese market. Kovac will be based in Tokyo and report into Jason Barnes, Vice President of Asia Pacific at PubMatic, based in Singapore.

PubMatic today announced its findings in its Q2 2017 Quarterly Mobile Index (QMI) report. The report, which identifies trends in mobile advertising, found that header bidding continued to thrive in mobile channels as the format’s monetized impression volume grew at more than twice the rate of desktop year-over-year in Q2 2017, while mobile web header bidding eCPMs improved nearly 150 percent during the same period.

PubMatic today announced that it is releasing a new white paper titled, “Understanding Auction Dynamics: A Primer.” The primer focuses on clarifying the main forces and dynamics that affect the price paid when impressions are sold in a programmatic auction.

PubMatic today announced that its Asia-Pacific operations continued the strong momentum seen in 2016 by achieving profitability on an adjusted EBITDA basis in 2016 and the first quarter of 2017. The company added that it recorded more than 100 percent year-over-year net revenue growth in the first quarter of 2017.

PubMatic today announced an agreement with Amazon Publisher Services to expand publisher access to programmatic demand through PubMatic’s revenue management platform, SEVEN. This agreement represents the next step in PubMatic’s efforts to ensure that publishers are able to maintain control over their ad decisioning.