PubMatic In The News

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PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced the appointment of Thomas Chow as the general counsel and secretary, brought on to oversee the company’s global corporate, commercial, intellectual property and legal affairs.

PubMatic announced the launch of PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control over their programmatic monetization.

PubMatic announces partnership with Ringier Romania to help further develop programmatic in the Romanian market. The partnership sees Ringier become PubMatic’s preferred partner in Romania and Ringier adopt PubMatic’s OpenWrap header bidding solution to drive more effective monetisation strategies.

PubMatic announced the launch of an exclusive Targeted Private Marketplace (PMP) with Publicis Media. The self-service tool will create high-quality PMP deals at scale for marketers, based on unique sports audience segments across PubMatic’s premium Asia and global publishers. The exclusivity of this partnership will initially be available in Singapore, Indonesia, Vietnam, Thailand and the Philippines, with plans to expand to additional markets in the region.