SYDNEY/SINGAPORE (August 23rd, 2018) PubMatic, the publisher-focused sell-side platform for an open digital media future, has partnered with Australian creative ad technology firm Bonzai to provide advertisers with high impact rich media advertising.
As brand advertisers increasingly shift their spends to programmatic channels, the demand for high impact engaging formats is on the rise. PubMatic and Bonzai have come together to create a simple and seamless workflow to allow advertisers to buy rich media advertising at scale across the Australia and New Zealand (ANZ) markets.
The partnership will offer Bonzai’s high impact formats like TruSkin & ScrollX, available at scale across PubMatic’s premium publishers, including ESPN, Bauer and Daily Mail Australia.
“A central part of ensuring trust and transparency within programmatic is delivering the best advertising experience,” said Peter Barry, country manager, ANZ at PubMatic. “As the industry matures we are seeing the benefits of data and scale being applied to high-impact ad units in addition to standard display and video. We are excited to work with our key partners to make buying rich media as frictionless and easy as possible for advertisers.”
“Democratising rich media solutions in a transparent and brand safe environment is at the heart of what we do at Bonzai,” explained Bonzai CEO, Rahul Pandey. “Advertisers need to build highly visual ad experiences to get the attention of time-poor consumers. We will continue to deepen our high impact programmatic solutions in Australia through our partnerships with DSPs and SSPs. We’re excited to partner with PubMatic, as this new integration is another significant milestone in that direction.”
Bonzai is a leading Creative Management Platform leveraged by top Fortune 500 brands. Founded in 2011, their innovative and integrated self-serve platform allows marketers, agencies and publishers to create, distribute and optimise data-driven digital experiences, at scale, while enabling the creation of programmatic, display, video and native creatives.
With significant local Australian/APAC reach, they are integrated with large SDK players like InMobi and Amobee, partners with over 100 publishers globally, and with all major publishers in Australia including News, Yahoo, Carsales, Domain, REA and Nine.
Bonzai is headquartered in Singapore with offices in Sydney and Pune, India. For more information visit www.bonzai.co.