PubMatic In The News

By activating Semasio’s audience segments within PubMatic’s Connect, OMD Netherlands and OMG Germany engaged more consumers compared to DSP activation.

Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Connect permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance.

Zapr Media Labs, a fast-growing media-tech startup that provides granular TV viewership data and also one of the world’s largest offline media consumption repositories, today announced a partnership with PubMatic, to make its unique audience data segments available across PubMatic’s publisher network in India. 

Today, PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announces the opening of a new office in Madrid as part of the company’s strategic investment in high-growth markets. The Madrid office joins PubMatic’s roster of established EMEA offices including Milan, London, Munich, Hamburg, Stockholm and Amsterdam.

Audiencerate, the data platform which enables compliant data-driven advertising, today announced a partnership with PubMatic, a sell-side platform that delivers superior outcomes for digital advertising. Audiencerate data will now be available via PubMatic’s Connect audience data platform across the UK, Sweden, Germany, Italy, Spain and Nordics.