PubMatic In The News

This groundbreaking new end-to-end supply path optimization (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale. Initial launch partners include dentsu, Fubo, GroupM, Havas, LG, Mars, and Omnicom Media Group Germany, among others.

Data from Proximic by Comscore is now available to media buyers via PubMatic’s Connect platform which provides privacy-first access to market leading data and insights to enhance how inventory and data are packaged and transacted.

Catanzaro joins PubMatic from Roku, where he was Head of Publisher Media Strategy, leading the product team by providing automated solutions for publishers, including self-service header bidding.

The original quantitative findings in this report were derived from a survey of 112 commerce media company professionals in France, Germany, Spain, and the UK. The findings cover how sellers of goods and services within Europe are interacting with commerce media, the core drivers and barriers to increasing commerce media investment, and how retailers are working with technology partners to capitalize on opportunities within the sector.

Horizon Media has announced a supply path optimization (SPO) partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future.