Digiday Programmatic Media Summit 2019

Programmatic advertising is under fire, as new laws like GDPR and the CCPA take hold, browsers crackdown on user tracking and platforms become more powerful than ever. The Digiday Programmatic Media Summit, will explore everything from streamlining the programmatic supply chain to brand safety to emerging technologies and data platforms.

Supply path optimization (SPO) allows publishers to maximize revenue while ensuring that every advertiser or agency ad dollar has impact. In partnership with Digiday, PubMatic surveyed buyers to understand the progress they are making, and the impact from various SPO approaches.

Join us as we unpack the key transparency and efficiency considerations to SPO, and what this means for publishers during our “State of Supply Path Optimization: Progress and Impact” presentation on Monday, November 18th at 3:45 PM.