Digiday Programmatic Media Summit

Programmatic advertising is maturing, but it faces upheaval as concerns around transparency, efficiency and GDPR persist. For publishers, this change presents both challenges and opportunities. Marketers are increasingly willing to pay a premium for quality, and to understand what they’re actually paying for. But publishers are also being forced to work with less data. For those reliant on programmatic ad revenue, an important year lies ahead.

Digiday Programmatic Media Summit will discuss overcoming industry concerns and challenges around transparency, efficiency and GDPR. Make sure to check out Jaan Janes, Regional VP, Customer Success, on the main stage presenting “Raise Your IQ: The 4 Building Blocks of Inventory Quality.” As brand dollars continue to flood programmatic pipes, buyers and marketers are looking for more than protection from bots and IVT alone. The tablestakes definition of inventory quality has evolved beyond being “not fraud” and buyers are now demanding more from their media partners. Discover four building blocks of inventory quality and how we can improve the digital ecosystem to create an environment welcoming of brand ad budgets.

Learn more about Digiday Programmatic Media Summit.