October 1 - 4, 2018 | New York, NY
PubMatic will be returning to Advertising Week: New York this fall. Advertising Week: New York is the annual event where advertising leaders descend on New York to network, learn and discuss the industry’s hot topics.
Make sure to attend our panel discussion on Tuesday, October 2 from 12:15-12:55 PM on the IBM Stage to learn about “Unlocking the Potential of Programmatic Video.” The dynamic panel will be led by Jeff Hirsch, CMO and Head of Publisher Development, PubMatic.
We will be discussing how as consumers seek greater interaction and engagement with content, video has proven an invaluable strategic component for both publishers and marketers. While programmatic is estimated to account for 85% of US digital ad spend by next year, questions about quality, brand safety and technological capabilities remain strong for programmatic video. This panel will discuss how players across the digital supply chain are tapping into the full potential of programmatic video by unlocking new revenue streams and employing innovative strategies.