ZMATICOO ACHIEVES 270% REVENUE GROWTH AND STRATEGIC COLLABORATION THROUGH PUBMATIC’S ACCESS MEMBERSHIP PROGRAM
zMaticoo is a leading APAC-based technology company with a global footprint with offices across APAC, the US, and EMEA. Their proprietary SDK is integrated by more than 8,000 apps worldwide, powering a diverse portfolio of mobile apps across gaming, utility, and streaming categories. zMaticoo’s supply and audience are widely spread across the globe, with 50% based in the US and Canada, 20% in APAC, 20% in EMEA, and 10% in Latin America.
THE CHALLENGE
Before joining PubMatic’s Access Membership program, zMaticoo faced challenges in fully monetizing its global supply across key regions — including the US, EMEA, and APAC. As the business scaled, it required access to more premium demand, stable QPS capacity and flexibility when required, and a partner with strong strategic alignment to maximize yield and marketplace visibility. The existing setup lacked the deep integration and the support needed to unlock zMaticoo’s full programmatic potential. Additionally, the publisher sought a partner with a solid industry reputation and the resources to elevate its brand presence in priority markets — all while driving greater transparency and efficiency in the supply chain.
THE SOLUTION: ACCESS MEMBERSHIP
zMaticoo started its partnership with PubMatic years ago by focusing on in-app inventory. PubMatic’s consultative account support and innovative technology helped establish a strong foundation of trust, paving the way for deeper partnership. zMaticoo enrolled in PubMatic’s Access Membership program to gain priority access to exclusive opportunities. As a result, zMaticoo quickly realized incremental revenue gains through expanded capacity, while the partnership continued to grow across joint marketing initiatives, event speaking opportunities, customized workshops, and more. The team also plans to leverage PubMatic’s strong buyer relationships to establish direct connections with advertisers in key markets like North America.
zMaticoo also appreciated PubMatic’s proactive support from both local teams and HQ leadership, making the program highly customized to their needs.