UNLOCKING CTV SCALE & TRANSPARENCY WITH PUBMATIC ACTIVATE
Leading programmatic media partner, MiQ, was looking for a programmatic activation solution that could effectively scale CTV campaigns with brand-suitable inventory and provide transparent show-level reporting for a category restricted client. PubMatic Activate helped drive scale and transparency, delivering impactful outcomes for both the client and agency.
THE CHALLENGE
The client’s legacy DSP of choice did not provide show-level reporting, limiting MiQ’s ability to derive meaningful insights. The agency explored third-party solutions that strategically curated inventory inclusive of transparent show-level reporting, but these solutions did not provide sufficient scale given the restricted status of the advertiser.
THE SOLUTION: ACTIVATE
To overcome these limitations, MiQ needed a partner that could deliver both scale and visibility. They turned to PubMatic’s self-serve activation platform, Activate, to meet these dual needs.
Unlike traditional DSPs, Activate is powered by PubMatic’s supply-side expertise, uniquely positioning it to address MiQ’s challenges through:
- A large network of premium CTV publishers, broadening access to high quality, brand suitable inventory
- Closer proximity to publishers, unlocking granular reporting transparency that traditional supply chains cannot match
These advantages allowed the client to deliver in full on their campaign budgets while significantly improving visibility into where their CTV ads appeared. This led to significant outcomes:
- High-performing placements became easier to identify and isolate, fueling more strategic investment
- Improved visibility allows faster and more precise campaign optimization
By bridging the gap between scale and transparency that constrained previous approaches, Activate enabled MiQ and the client to fully deploy budgets while gaining the visibility needed for smarter decision-making. The client and MiQ are expanding their Activate investment into OLV, demonstrating Activate’s effectiveness in addressing their original challenge.