PUBMATIC DELIVERS 24% REVENUE UPLIFT FOR TOKYO TSUSHIN GROUP
Founded in 2015, Tokyo Tsushin Group is a leading Japanese media and platform company that excels in service creation in the mobile market and IT marketing. Tokyo Tsushin Group has launched numerous mobile applications and media platforms to date. Key services include free game apps and point-earning game apps (incentive games). Leveraging its expertise in game development, Tokyo Tsushin Group also handles paid game distribution for the Nintendo Switch™.
THE CHALLENGE
Tokyo Tsushin Group had been monetizing its hyper-casual games by leveraging mediation platforms to integrate and optimize advertising networks. However, the team recognized the limitations of existing ad networks, which primarily focused on CPI deals, and began exploring brand advertising as a new revenue stream. Given the nature of hyper-casual games, which require swift implementation and testing, seeking a partner that allows them to be operationally efficient was crucial. They required a partner that works seamlessly with existing mediation setups and the flexibility to easily add and subtract demand sources with no additional development resources.
THE SOLUTION: PUBMATIC’S OPENWRAP SDK
Tokyo Tsushin Group chose PubMatic’s OpenWrap SDK to access global demand, immediately expanding the opportunities to effectively monetize traffic from around the world in their gaming apps. By integrating with existing mediation, they were able to access new brand demand sources without any large impact to operations, greatly improving profitability and leading to long-term monetization possibilities.
SUCCESS BY THE NUMBERS
8.4X
The average CPM
for US Inventory1
24%
Total revenue
uplift2
2 Tokyo Tsushin Group internal data, pre- and post-implementation comparison, pre-implementation: January 1 to April 31, 2024, post-implementation: May 1 to July 31, 2024