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One of Japan’s Oldest Daily News Publications Is Improving Monetization with PubMatic’s Identity Hub

One of Japan’s Oldest Daily News Publications Is Improving Monetization with PubMatic’s Identity Hub

As one of the five national newspapers in Japan, the Asahi Shimbun locally distributes a daily average of 5.16 million copies of its morning edition.

The Asahi Shimbun relies on programmatic advertising for monetization; protecting this ad revenue is key.

Since deploying PubMatic’s Identity Hub, the Asahi Shimbun has improved their monetization, seeing lifts of up to fifty-five times in ad spend.

 

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