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How the Digital Arm of India’s Largest Media Conglomerate Boosted Monetization With PubMatic’s .js API Integration

How the Digital Arm of India’s Largest Media Conglomerate Boosted Monetization With PubMatic’s .js API Integration

Times Internet is the digital arm of the Times Group; the largest media conglomerate in India. Operating digital properties across numerous verticles – including news, entertainment, sports, and music – they reach over 110 million daily active users.

Ensuring optimal user experience on their properties is critical to the long-term success of Times Internet.

Since deploying PubMatic’s OpenWrap .js API integration, Times Internet has seen improvements in site user experience due to decreased page load times, as well as increased monetization, seeing lifts of up to 144% in ad spend.

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