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How A Premium Sales House In Japan Improved Publisher Monetization With PubMatic

How A Premium Sales House In Japan Improved Publisher Monetization With PubMatic

Parent company, AnyMind Group, was founded in April 2016 and has since expanded to 13 markets and 17 offices worldwide. As the sales house arm, FourM offers a consulting service and technical & operational support, including AnyManager, parent company AnyMind’s all-in-one publisher support platform for its customers.

Since onboarding PubMatic’s Identity Hub, FourM has dramatically improved its monetization capabilities seeing lifts of up to 1.5x.

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