CTV THAT DELIVERS: A 7.2% LIFT IN BRAND CONSIDERATION WITH A UNIFIED PROGRAMMATIC STRATEGY
In Germany, a leading online platform for handmade goods set out to boost brand awareness and drive deeper consideration among new audiences. Partnering with OMG Outcomes, the team turned to PubMatic’s Activate to streamline programmatic execution and access premium CTV inventory. The goal: deliver high-impact, cross-device campaigns with efficiency and scale. By leveraging real-time insights, the campaign delivered measurable uplifts in brand metrics.
THE CHALLENGE
The client aimed to increase brand awareness and consideration for their platform by maximizing operational and financial efficiencies through a programmatic approach.
To achieve these objectives, their supporting OMG Outcomes team focused on implementing an innovative strategy and streamlining the programmatic campaign process into a single platform.
For the client, to stand out in a highly competitive industry with numerous well-established players, a tailored and innovative approach was mandatory to maximize brand awareness and consideration effectively.
THE SOLUTION: ACTIVATE
OMG Outcomes collaborated with PubMatic leveraging Activate, thereby gaining direct access to premium CTV supply and minimizing hops and fees within the programmatic ecosystem.
CTV was the ideal medium for the client to capture the attention of a rapidly growing audience of potential new customers with dynamic and highly engaging ads.
Activate provided the client with valuable insights into brand perception and enhanced market awareness while offering industry-leading support and service throughout all campaign phases, from strategic setup to troubleshooting.
The campaign effectively united all stakeholders involved — SSP, publishers, agency, client and brand lift study vendor — demonstrating a successful collaborative approach to programmatic advertising.