Hispanic consumers are heavy mobile users. Indeed, U.S. Hispanics’ use of mobile devices is higher than that of the general population, according to eMarketer. U.S. Hispanics spend 42 percent more on mobile devices and 35 percent more on data services than the general market, according to research by the Alcance Media Group.
Recently, PubMatic President Kirk McDonald sat down with Alberto Pardo, the CEO and Founder of AdMovil, the leading mobile advertising solutions company in the U.S. Hispanic and Latin America market, to discuss how his company approaches reaching the mobile Hispanic consumer.
PubMatic and Adsmovil from PubMatic on Vimeo.
