It’s turned out to be quite a year, and there’s still plenty of 2022 to go. Economic and political changes, and shifts in the digital advertising and media arena mean that now more than ever, you need experience-based insights to help you continue to ramp up revenue.
Today, PubMatic has released a new tune-up guide to help publishers ensure they are taking every opportunity to make the most of the monetization their inventory deserves. Here’s a sneak peek at what’s inside:
See You in September – Get ready to take advantage of all the back-to-school and political ad spend coming your way this fall. Talk to the PubMatic experts to ensure your strategies are set up to reap the rewards.
Turn Up CTV to 11 – It’s time to crank up your CTV/OTT monetization. Buyers want premium content, and they want data. Be sure you’re working with SSP partners to make sure your inventory is discovered and attracting the brand dollars it deserves.
It’s Time to (First) Party – Are you getting all you can out of your audience relationships and data? Sell-side data activation solutions, like PubMatic’s Connect, safely and securely allow you to control buyer access and curate the sites where these data segments can be targeted.
Get on the Right Path – Supply path optimization (SPO) is all the rage with advertisers, and it can have big benefits for publishers. SPO buyers are working with SSPs like PubMatic to deploy custom adtech, build curated marketplaces, and drive efficient rates to enhance ad performance. Talk to our team and learn how you can find an efficient path to greater revenue.
Click here for more tips on how to maximize advertising revenue throughout the rest of 2022.