PubMatic for Buyers now delivers real-time, AI-powered insights that help traders monitor, diagnose, and optimize campaign performance – all in one view.
For today’s traders and media specialists, staying ahead of campaign performance is a constant challenge. Monitoring pacing, delivery, and performance across dozens of campaigns often means pulling data from multiple reports and spending hours on manual analysis. That slows down optimization and limits how quickly teams can act.
To help buyers spend less time chasing data and more time optimizing, we created the Campaign Monitoring Dashboard, a new feature within PubMatic for Buyers. Purpose-built for Activate clients, it brings automation and intelligence together to give traders real-time visibility, predictive insights, and actionable recommendations, all within a single, intuitive view.
Two layers of AI power the experience:
- Generative AI inside the dashboard automatically surfaces key data and patterns, helping traders instantly pinpoint opportunities or issues.
- PubMatic Assistant, embedded directly in the dashboard, interprets those insights, explaining what’s driving the change and offering recommendations on next steps.
Together, these innovations enable a more proactive, data-driven approach to campaign management across PubMatic for Buyers.
From Reactive to Proactive Campaign Management
Campaign monitoring has traditionally been reactive. Traders often identify under-delivery or pacing issues only after performance has been impacted. The Campaign Monitoring Dashboard changes that.
An intelligent gen AI agent continuously analyzes all active campaigns, tracking pacing and performance against benchmarks. When a campaign is underperforming, the system automatically generates tailored insights and recommended actions, so you can address issues before they affect outcomes.
Whether you’re investigating a spike in CPMs, a dip in CTR, or shifts in completion rates, the dashboard centralizes the data that matters most – no manual calculations required.
Redefining Transparency, Control, and Efficiency
Designed around three principles that drive buyer success – transparency, control, and efficiency – the Campaign Monitoring Dashboard helps traders quickly understand how campaigns are scaling, how they’re performing, and where to focus next to drive results.
- Transparency: View real-time campaign performance across impressions, pacing, CTR, CPM, and more – all in a single, unified view.
- Control: Understand why performance is changing. The dashboard surfaces potential root causes, from limited inventory availability to bid price dynamics, so you can take decisive action.
- Efficiency: Spend less time gathering data and more time optimizing. The AI agent continuously analyzes campaign performance and highlights what matters most.
From pacing charts and spending trendlines to AI-generated insights, we’re turning complex data into a simplified, actionable view that empowers faster decision-making.
PubMatic Assistant: Insights on Demand
Seamlessly built into the dashboard, PubMatic Assistant delivers deeper context and explanations for each insight.
Click “Learn More” to explore which factors are influencing performance, such as inventory availability, bid rejections, or audience targeting filters, and to see projected trends for campaign spend and key metrics
With every interaction, PubMatic Assistant refines its understanding of what’s most useful to you, delivering increasingly personalized insight. It’s like having an experienced campaign strategist available 24/7, directly within PubMatic for Buyers.
Built for Activate, Designed for What’s Next
Now available to all Activate clients, the AI-powered Campaign Monitoring Dashboard represents the next major step in PubMatic’s broader vision of bringing gen AI-driven intelligence and automation across the PubMatic for Buyers suite.
By combining real-time monitoring with actionable insights, we’re empowering buyers to act faster, optimize smarter, and manage campaigns with greater confidence – all within a single, unified platform.
Get Started
Already an Activate client? Log in now to explore the new Campaign Monitoring Dashboard and experience smarter, faster campaign management firsthand.
New to PubMatic for Buyers? See a short demo below and reach out to request a full walk-through of how our AI‑driven platform helps traders automate workflows, uncover insights, and deliver better performance across the open internet.
The Campaign Monitoring Dashboard is just the beginning. By bringing intelligence, transparency, and automation together, PubMatic is helping buyers focus on what truly drives results and shaping a smarter, more efficient future for media buying.