In the digital media industry, we constantly hear about the “mobile-first consumer” – the person who expects immediate access to information in the palm of his or her hand, whether at home or on the go.
We know that consumer behavior continues to shift towards this small screen—in fact, comScore reported[1] earlier this year that audiences now spend more time consuming media via mobile than they do on desktop devices. This raises the question of how publishers and media buyers can ensure that they are maximizing the potential of these high-value mobile moments?
The PubMatic platform, SEVEN, gives us access to terabytes of data , and we leverage this vast information set to identify trends around emerging media practices to help the digital media industry stay ahead of shifting content and advertising consumption behaviors. For the past year, our proprietary research report, the Quarterly Mobile Index (QMI), has provided publishers and buyers alike with helpful insights around mobile advertising. The Q2 2016 QMI can be downloaded here.
To complement the full QMI report, we’ve also put together “Maximizing Mobile Moments,” an infographic that outlines the three key trends identified in this edition of the QMI.
Be sure to check out the infographic, as well as the full report, which provides both publishers and media buyers with the information they need to maximize the effectiveness of their mobile strategies.
[1] http://www.businessinsider.com/people-now-spend-more-internet-time-on-mobile-than-desktops-or-laptops-2016-4
