The auto industry is in motion again – but 2025 brings its own set of twists and turns. Sales are flattening under the weight of tariffs, inflation, and rising costs, while electric vehicles continue to accelerate ahead. For advertisers, the challenge – and the opportunity – lies in how to adapt strategies for a consumer journey that looks very different from even a few years ago.
In our latest research, we dive into the trends shaping the future of automotive advertising. Here’s a preview of what you’ll find inside:
EV Momentum
Electric vehicles are gaining share even as overall sales level off. We explore what’s driving EV adoption and how advertisers can highlight sustainability and innovation to connect with buyers who see the future in electric.
The Digital-First Buyer
Today’s car shopping journey happens online. Generational differences are striking, and younger consumers in particular are skipping showrooms altogether. Our research looks at how digital touchpoints, reviews, and ads are influencing decisions – and how brands should rethink the path to purchase.
Affordability at the Forefront
Affordability has become the #1 factor for buyers. With tariffs raising the cost of imports and used-car demand surging, consumers are navigating a tougher landscape. We highlight how messaging around financing, ownership costs, and value can help brands stay competitive.
Smarter Advertising Strategies
Auto remains one of the top digital ad categories, but efficiency is key. Our infographic unpacks where advertisers can cut waste, which channels are driving impact, and how to tailor campaigns for different audiences, from Gen Z EV enthusiasts to value-driven families.
Automotive advertising is no longer just about showcasing models; it’s about showing consumers you understand their journey.
Read the full research here to explore the data, insights, and strategies that will define this end of year in 2025 and beyond.
