Our Christmas Auction Package helps you engage with your desired audience at scale. Select this pre-built package to secure brand-safe inventory that reaches consumers looking to buy festive gifts, researching venues or exploring travel options as they prepare for Christmas.
REACH PURPOSE-BUILT SEGMENTS DRIVEN BY DATA
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Gifters
Search intent based on keywords including ‘Christmas gift’, ‘gift for Mum’, gift for Dad’, ‘best kids toys’ etc.
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Holiday Travel
Online activity related to travel around Christmas, on websites and forums.
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Shoppers
Location data from devices at electronics & department stores or clothing & accessories stores in the last 90 days.
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Tech & Gadget Lovers
Browsing activity on technology content, or devices with e-commerce purchase behaviour related to electronics.
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Alcohol, Wine & Spirits
Past purchase of beer, wine and spirits, or people who have demonstrated intent to visit liquor stores / bottle shops.
Reach out to your PubMatic rep for a full list of custom audiences available.
PARTICIPATING DATA AND CONTEXTUAL PARTNERS
ACTIVATION CHANNELS
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CTT/OTT
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Web
Video & Display
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Mobile App
Video & Display
