AUCTION PACKAGE

INDIAN PREMIER LEAGUE

Secure Premium, Omnichannel Inventory Targeted at Cricket Fans

Our Indian Premier League Auction Package helps you engage with your desired audience at scale. Select this pre-built package to secure brand-safe inventory that reaches millions of cricket enthusiasts as they consume IPL and cricket related content across the premium publishers on PubMatic’s platform.

REACH PURPOSE-BUILT SEGMENTS DRIVEN BY DATA

  • Consumption Behaviour

    Demonstrated interest in cricket or the Indian Premier League.

  • Custom Segments

    Fans with television consumption patterns or existing interests in the IPL or cricket content.

  • Device/App Targeting

    Devices seen browsing cricket and sports-related content, with sports apps, or frequenting sporting venues.

  • Search Intent

    Keywords related to sports, the Indian Premier League, cricket, etc.

Reach out to your PubMatic rep for a full list of custom audiences available.

PARTICIPATING DATA AND CONTEXTUAL PARTNERS

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  • eyeota logo

ACTIVATION CHANNELS

  • CTT/OTT
  • Web

    Video & Display

  • Mobile App

    Video & Display