Festive

India’s festive season transforms casual shoppers into high-intent buyers. From Diwali to regional celebrations, these concentrated moments drive the biggest purchasing decisions of the year, when premium feels justified and gift-giving takes priority.

THE FESTIVE OPPORTUNITY IS MASSIVE

The final weeks before major festivals create conversion windows where the right message reaches consumers at their most receptive moment. Smart brands capture this surge across mobile, web, and CTV.

“Festival shopping is a deeply emotional and high-intent journey… Brands that tune into local and cultural nuances win festive mindshare and market share.”
— Sanchit Vir Gogia, CEO, Greyhound Research

OUR SOLUTION: PLUG-AND-PLAY FESTIVE REACH

Three-Channel Coverage

CTV/OTT, Mobile Apps, Web Display & Video
Pre-Built Audience Targeting

From luxury shoppers to bargain hunters
Pan-India Scale

National reach with local festive relevance
Zero Heavy Lifting

Curated inventory and data layers, ready to activate

Perfect for every festive campaign from Navratri and Diwali to Christmas, and beyond.

AUDIENCE PACKAGES THAT CONVERT

Premium Shoppers
- Luxury Lovers: Exclusive, high-value festive purchases
- Holiday Highrollers: Affluent consumers spending big on premium items
- Top Tier Shoppers: Highest-spending consumer segment
Family & Gifting
- Festive Families: Family decision-makers planning celebrations
- Gifting Gurus: Shoppers focused on meaningful gifts
- Celebrations Collective: Socially active consumers hosting gatherings
High-Intent Buyers
- Cart Commanders: Decisive shoppers with high conversion likelihood
- Checkout Champions: Proven pattern of completing purchases
- Bundle Buyers: High-value, multi-item purchasers

WHY FESTIVE PACKAGES WORK

The numbers speak for themselves:

₹1.85 trillion¹
in urban festive shopping spend
30%+ of annual sales²
happen during festive weeks
85% of festive shoppers³
actively use mobile apps
during peak season
₹2 lakh crore gifting market⁴
with 50M+ gifts exchanged
during Diwali alone

The bottom line: Festive shopping isn’t seasonal noise—it’s concentrated consumer intent at national scale. Our packages get you there without the operational complexity.