AUCTION PACKAGE: EMEA

IN-APP

Secure Premium, Omnichannel Inventory at Scale

Globally, trillions of hours are spent using mobile apps every year, across all facets of daily life. Reach a multitude of in-app audiences with PubMatic’s In-App Packages. Privacy- and brand-safe by design, these tailor-made audiences ensure maximum relevance and effectiveness for your advertising campaigns time and time again.

DATA-DRIVEN INSIGHTS FOR OPTIMAL REACH

  • Gaming Enthusiasts

    Target audiences who engage with gaming apps, leveraging data to reach users with a propensity for gaming-related content and products.

  • Mobile App Preferences

    Reach users based on their preferences for specific types of mobile apps, such as social media, entertainment, shopping, or productivity apps, ensuring ads are served within relevant environments that align with audience interests.

  • Location-Based Targeting

    Use location-based targeting capabilities to reach users based on their real-time location data, allowing for hyper-localised advertising campaigns tailored to users’ physical proximity and context.

PARTICIPATING DATA AND CONTEXTUAL PARTNERS

  • Nielsen Logo - Color
  • The Adex Logo - Color

Reach out to your PubMatic rep for the full list of custom audiences.

Activation Channels

  • Mobile App

    Video & Display