AUCTION PACKAGE

ALCOHOL CONSUMERS

Secure Premium, Omnichannel Inventory Targeted at Alcohol Consumers

Take advantage of PubMatic’s Alcohol Auction Package to help secure brand-safe inventory that reaches consumers that are of legal age and have shown interest in alcohol purchases.

REACH PURPOSE-BUILT SEGMENTS DRIVEN BY DATA

  • Targeted Publishers

    Curated publishers, websites and apps that accept alcohol advertising.

  • Consumption Behaviour

    Past purchase of alcohol, beer, wine and spirits, or people who have the intent to visit liquor/bottle shops.

  • Search Intent

    Keywords related to alcoholic products and consumers.

  • Verified Audiences

    The audience is verified as being over the legal age for the purchasing of alcohol to ensure brand safety.

Reach out to your PubMatic rep for the full list of custom audiences.

PARTICIPATING DATA PROVIDERS

Alternative ID logo
  • SambaTV Logo - Color
  • eyeota logo