World Cup

The World Cup is more than just a tournament, it’s a global moment that brings together billions of fans across every screen. From the opening whistle through the final score, audiences tune in at massive scale to follow their teams, celebrate national pride, and stay connected to every moment.

This auction package enables brands to engage highly passionate fans across premium CTV, video, and digital environments, capturing attention during live matches, surrounding coverage, and the cultural moments that extend far beyond the winning goal.

ALIGN WITH EVERY MOMENT OF THE TOURNAMENT

Global Scale and Local Passion

Tap into one of the largest global audiences in sports, while reaching highly engaged regional fanbases across key markets. Whether fans are following their home country or global stars, this package delivers both scale and engaged audiences.
From Kickoff to The Final Whistle

Reach audiences throughout the entire World Cup journey, from pre-match anticipation and team storylines to live match action, knockout excitement, and post-match analysis. Align your brand with the moments that drive both peak engagement and emotional connection.
Premium Live and Surrounding Coverage

Activate across curated inventory featuring live matches, highlights, expert commentary, and related soccer programming, ensuring your brand shows up alongside the most relevant content environments.