AUCTION PACKAGE: Americas

SPORTS INNOVATION LAB

Reach the Most Passionate Fans in Sports—Programmatically

Live sports are shifting to digital—and women’s sports are leading the charge in viewership growth and fan engagement.

Through PubMatic’s partnership with the Sports Innovation Lab’s Women’s Sports Club, advertisers can activate high-impact auction packages across premium inventory during live games, replays, and highlights. Backed by intelligent audience targeting and a halo of emotional connection, these auction packages are your chance to reach a rapidly growing, deeply engaged fan base—while aligning your brand with the future of sports media.

AUDIENCES TO HIGHLIGHT IN SPORTS INNOVATION LAB PACKAGE

  • Women's Sports Fans

    These audiences have purchased official merchandise from professional women’s sports teams, bought tickets, attended live games, and/or subscribed to streaming services and women’s sports news platforms.

  • WNBA or NWSL Fans & Streamers of College Sports

    Those in the “WNBA” or “NWSL” purchase tickets to games, as well as official merchandise and subscriptions to streaming platforms and networks that show college sports.

  • Loyal Women’s Sports Fans

    These are the top 25% of spenders within women’s sports, purchasing merchandise and tickets, attending games, and subscribing to streaming packages.

  • Big Game Event Goers

    Those in “Big Sporting Events” purchase tickets and merchandise related to major professional and college sporting events, arenas, and stadiums.

PARTICIPATING DATA PROVIDERS

Activation Channels

  • CTV
  • Web

    Video & Display

  • Mobile App

    Video & Display

AVAILABLE NOW!

Contact us today to get started.