THE ADDRESSABLE FUTURE. DELIVERED

Addressability isn’t a one and done proposition. Change is coming and you need every advantage to meet whatever challenges lie down the road. A top-notch partner is one that has the insights, expertise, talent and the tech stack at their disposal to solve for the identity problems of tomorrow. Publishers and buyers need to have the confidence that their future is in the hands of a team that has steered customers to revenue and ROI before. Now is the time to ask the tough questions. How nimble is the team supporting you? How can they assure you that their expertise, partnerships, technology and roadmap will put you on the right path? Get in touch today and find out how PubMatic solutions, including Identity Hub and Audience Encore, are part of the innovative path to the addressable future.

Audience addressability is essential so buyers can recognize a publisher’s audience and bid more on its inventory, maximizing publisher revenue and buyer campaign performance. The future of addressability has data at its core. Publishers and advertisers need access to independent, open-source and privacy-respecting ID providers with the highest level of scale and performance – avoiding the pitfalls of the walled gardens. Publishers need ease of implementation and the revenue opportunities from one of the largest supply platforms and most robust curated independent ID networks. Buyers benefit from the safety, transparency and ROI of access to premium inventory matched to peerless addressability. Get in touch today and find out how PubMatic solutions, including Identity Hub and Audience Encore, are curated to put you on the path to the addressable future.

Solving for the future of addressability is a challenge that demands partnerships that deliver the solutions, expertise, and value publishers and advertisers need. You should have full confidence that your SSP is leading with publisher and data partner integrations, while enhancing access and transparency for buyers. The future of addressability is likely to be driven by content, audiences, and the strong bonds content creators have forged – and the opportunities they can bring to advertisers. Be sure that whatever path you go down, your partners provide evidence of how they are helping all sides of the identity marketplace through a platform and services that solve for the addressable future. Reach out to us and learn how PubMatic solutions like Identity Hub and Audience Encore will put you on that path.

The path to the addressable future will have twists and turns, demanding a nimble strategy. To make sure you’re headed in the right direction, it’s critical to adopt a test and learn mindset. A leading addressability partner is one that will encourage you to take their recommendations and test them against competitors. This is the time to try and the time to learn. Activate a variety of ID partners. Make sure your SSP makes the premium data partners you need available to you. How do you act now to capture more first party data? As a publisher, look to sign-in tools and cooperatives you can work with. Talk to your SSP about whether you can benefit from spend through audience extension plays from other publishers. Make sure you ask how to enhance your capabilities in a cross-channel world. As an advertiser, do you have the right omnichannel partners? Are you building the foundation today to answer your addressability needs in the future? Get in touch today and find out how PubMatic solutions like Identity Hub and Audience Encore help you experiment to find your path to the addressable future.