THE ADDRESSABLE FUTURE.
BUILT FOR YOU.

Driving superior revenue for publishers, and increased ROI for marketers, without third-party cookies.

PubMatic believes the path to audience addressability will not be a one-size-fits-all and views a portfolio-based approach to addressability as the most effective and balanced path forward for the advertising ecosystem.

Leveraging PubMatic’s Addressability Suite of Solutions, digital buyers and sellers can utilize a variety of first-party data segments, unique user identifiers and contextual signals to drive superior performance and revenue. With this approach, we can create a stronger, sustainable, and privacy-safe addressable advertising ecosystem that delivers superior monetization to publishers and increased ROI for buyers.

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For more information on these solutions or to begin building your own custom ones.

CONTACT US

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PARTNERING ACROSS THE INDUSTRY FOR SCALED, STANDARDIZED ADDRESSABILITY

HELPING STEER THE INDUSTRY TOWARDS PRIVACY-FORWARD ADDRESSABILITY

PARTNERING WITH MANY LEADING DATA AND ID PROVIDERS IN MARKET TODAY

PUBMATIC ADDRESSABILITY SOLUTIONS FOR PUBLISHERS AND BUYERS

Our mission is to fuel the endless potential of internet content creators by driving superior revenue to publishers and superior performance to buyers, across key addressability approaches.

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IDENTITY HUB

Simplify and test the evolving alternative identifier market, in real time, with Identity Hub.
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CONNECT

Leverage addressable signals from across the open internet through Connect, our fully integrated and comprehensive audience platform built to enhance how inventory and data are packaged and transacted.
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CONTEXTUAL TARGETING

Leverage a spectrum of contextual signals and categories to build relevant audiences for omnichannel reach.
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Hear from our partners

By partnering with PubMatic and leveraging their addressable solutions, we’ve seen a demonstrable uplift in performance across a variety of key metrics. This has enabled us to deliver more value to our clients and maintain a competitive advantage despite the challenges associated with the depreciation of third-party cookies. PubMatic has consistently provided us with world-class support. Their deep knowledge of both the buy-side and the sell-side of digital advertising means that they truly understand how to deliver value for our Meaningful Marketplace.

DAVIDE COSTANTINO
HEAD OF DIGITAL HUB, HAVAS MEDIA GROUP ITALY

Resources

Data Activation on the Sell-Side
How to Win Across Screens
Why Cross-Screen Addressability Matters

QUESTIONS? WE ARE HERE TO HELP. OUR TEAM OF EXPERTS CAN HELP YOU TAKE A PORTFOLIO APPROACH TO ADDRESSABILITY.

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