THE FUTURE OF STREAMING ADVERTISING. BUILT FOR YOU.
The rise of connected TV and streaming media has unlocked opportunities for programmatic efficiency to meet buyer demand for this valuable inventory.
PubMatic has honed our CTV and OTT technology to deliver great viewing experiences while maximizing both publisher and advertiser returns, all with transparency and control at the core.
We enable a better supply chain for streaming ads
Our integrated platform provides efficient, flexible access to premium demand at scale while protecting your viewer experience
Our team of CTV experts understand your needs and we’ve built our solutions to put you in control of your programmatic strategies
We continuously hone our tech to meet the evolving needs of streamers, from advanced deal support to ad podding to creative approvals and more
Key Capabilities
Analytics & Measurement
Ad Quality
Ad Podding
Creative Approval
Competitive Separation
Content Signals
Cross-Screen Video
Deal Negotiation
Flexible Deal Models
Forecasting & Planning
Machine Learning & AI
Private Marketplace (PMP)
Programmatic Guaranteed
EXPLORE OUR PROGRAMMATIC VIDEO PRODUCTS FOR CTV & OTT PUBLISHERS
PubMatic SSP
Curate inventory access across our unique, high-quality demand via flexible deal types and packaging while you control your audiences and data.
Enrich your impressions with protection and data with signals that deliver more value to buyers and more revenue to you, all with the control of sell-side tech.
CTV That Delivers: A 7.2% Lift in Brand Consideration with a Unified Programmatic Strategy
In Germany, a leading online platform for handmade goods set out to boost brand awareness and drive deeper consideration among new audiences. Partnering with OMG Outcomes, the team turned to PubMatic’s Activate to streamline programmatic execution and access premium CTV inventory. The goal: deliver high-impact, cross-device campaigns with efficiency and scale. By leveraging real-time insights,…
Philo and PubMatic Partner on CTV Transparency Innovation
Philo, an entertainment-focused streaming service focused on programmatic activation, looks to equip advertisers with a high level of transparency and addressability by sharing robust bidstream signals. These identifiers and contextual signals enable advertisers to reach their desired audiences in an effective, brand-safe way and build trust and accountability in a premium CTV environment.
Activate Exceeds Benchmarks in Luxury Retailer's CTV Sequential Messaging Campaign
A prominent luxury brand in the U.S., partnering with its advertising agency, aimed to heighten brand awareness in preparation for the holiday season, focusing primarily on CTV. Their objective was to leverage sequential messaging (CTV to online video and display) to establish an omnichannel impact, engaging affluent audiences and aligning with premium publisher inventory that…
PubMatic’s OTT Unified Auction Solution Drives Results for iQIYI
iQIYI International is one of the foremost online entertainment video services in China with a daily subscriber base of over 100 million. The company was founded in 2010 by Baidu, the company behind China’s largest search engine. The platform combines creative talent with technology to foster an environment for continuous innovation and the production of…
PubMatic’s Unique Demand Delivers 282% YOY Revenue Increase for Local Now
Launched in 2016 and acquired as a part of Weather Channel by Allen Media Group, Local Now is the only free streaming service delivering content geofenced to your city. Local Now carries over 500+ channels, 20,000 movies and shows on-demand. Voted Best Streaming Platform by Digiday, Local Now reaches over 15 million monthly active users.
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