The demand for engaging video content is higher than ever and consumers are moving their viewing habits to multiple screens and devices. This creates an opportunity for publishers and advertisers to add programmatic video advertising solutions to their existing display and television strategies as a way to strengthen their consumer engagement. Streaming and digital video formats have unique complexities, and PubMatic has honed our desktop, mobile, mobile-app, and now our CTV and OTT technology to deliver great viewing experiences while maximizing publisher and advertiser returns
EXPLORE OUR PROGRAMMATIC VIDEO ADVERTISING PRODUCTS
OPENWRAP OTT
Centralize 100% of direct and programmatic demand and increase yield with Prebid-powered bidding applied holistically to ad pod creation.
CROSS-PLATFORM VIDEO
Maximize monetization across all screen with multi-integration support for video bidding in PubMatic’s unified platform.
PRIVATE MARKETPLACES
Maintain transparency and control with the delivery and performance of high-value video impressions by employing PMP strategies across formats.
OPENWRAP: PREBID AS SERVICE
Achieve significant yield improvements and increased fill rates with incremental demand via PubMatic’s video header bidding offerings.
PubMatic's OpenWrap OTT technology prioritizes the viewer experience while also delivering header bidding auction dynamics that can help us maximize ad performance for our clients. We're also thrilled that PubMatic's solution is built on Prebid, which allows for more transparency, flexibility and integration opportunities so we can continue providing a safe streaming environment for families.
DANIEL RIDDELL, CHIEF TECHNOLOGY OFFICER AT KIDOODLE.TV
REPORT
The Future of CTV Advertising in Europe
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