People continue to consume more video content and move their viewing habits to multiple screens and devices. This creates an opportunity for publishers to add video to their existing mobile and desktop inventory as a way to strengthen their consumer engagement and extend audience reach.
ENGAGE CONSUMERS WITH VIDEO
UNIFIED AD SERVER
Video inventory continues to appreciate in value as advertiser demand for this valuable engagement format increases. Not every ad server is built to capitalize on this growing monetization opportunity. Ours is. Our Unified Ad Server provides publishers with a holistic view of their inventory across formats, with a focus on video.
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PROGRAMMATIC DIRECT
Advertiser demand for video inventory is increasing as consumer engagement with video content rises. Both publishers and buyers place high value on video impressions, and both sides require transparency and control when it comes to the delivery and performance of video inventory.
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Helping maximize consumer connections with engaging formats
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Programmatic Video: Where We Are and Where We Can Innovate in 2018
Within the programmatic video space, historically there has been hype on the new “shiny object” but we want to take a step back to discuss fundamentals.
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