PubMatic's Activate Unlocks Greater Efficiency, Reach and Engagement for Kinesso and a Leading Energy Brand
PubMatic’s Activate platform is designed to do something simple but powerful: give buyers a more direct, transparent, and efficient path to premium programmatic inventory. When Kinesso, part of Omnicom Media, was looking to enhance programmatic performance for a leading global oil and energy company in the Netherlands, Activate was put to the test: head-to-head against…
Leveraging Supply-Side Targeting to Boost Efficiency and Reach for Butler/Till
Butler/Till, a leading results-driven marketing agency, sought to quantifiably grow business and improve programmatic performance for their pharmaceutical client. They leveraged PubMatic’s AI-powered infrastructure and platform to enable upstream audience decisioning, greater reach, and more efficient outcomes for the client.
Butler/Till Unlocks Greater Efficiency and Performance with PubMatic AgenticOS
Butler/Till partnered with PubMatic to test the industry’s first fully autonomous, end-to-end agentic campaign for Geloso Beverage Group. Leveraging PubMatic’s AgenticOS platform, the campaign ran across premium CTV and sports inventory and was planned and executed entirely through AI-driven decisioning. The result was a campaign that delivered greater efficiency, higher impression volume, and premium supply…
PubMatic and Agence 79 Drive 14.3% Higher Video Performance Through Data‑Driven Curation in France
Agence 79, a subsidiary of Havas Media Network, partnered with PubMatic on behalf of a leading retail client to enhance video campaign performance while increasing transparency and efficiency in programmatic buying. To meet these objectives, the agency leveraged PubMatic’s advanced curation solutions to design a premium video network that combined broad reach with data precision…
Chevrolet Arabia Exceeds CTR Benchmarks By 70% While Avoiding Over 1 Tonne Of Carbon Emissions
As advertisers increasingly prioritize sustainability alongside performance, Chevrolet partnered with dentsu and SeenThis for the ‘Chevrolet Silverado Truck Mania’ campaign to promote the Silverado model across KSA and UAE. By leveraging PubMatic’s curated marketplace inventory and SeenThis’s carbon-efficient streaming technology, the programmatic display campaign reached consumers at scale while minimizing carbon emissions. Social media video…
1.2KG
CO2E Saved Equivalent to 7,658km driven by car
9.2 TB
Of Data Wastag Eliminated
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Unlocking CTV Scale & Transparency With PubMatic Activate
Leading programmatic media partner, MiQ, was looking for a programmatic activation solution that could effectively scale CTV campaigns with brand-suitable inventory and provide transparent show-level reporting for a category restricted client. PubMatic Activate helped drive scale and transparency, delivering impactful outcomes for both the client and agency.
TCL Ads and PubMatic Scale CTV Monetization in Latin America
TCL, founded in 1981 with headquarters in China, is one of the largest electronics manufacturers globally. With more than 240 million smart devices shipped worldwide and an international presence spanning The Americas, Europe, and Asia Pacific, TCL established its own global advertising monetization platform, TCL Ads, and is rapidly transforming from a leading hardware manufacturer…
Enhancing CTV Campaign Relevance Through Curation and Optimization
A major North American professional sports league partnered with PubMatic and illuma to engage sports fans across Connected TV (CTV). Together, they delivered privacy-safe, relevant advertising experiences at scale while ensuring campaigns were continuously optimized for quality reach and engagement. By combining PubMatic’s premium CTV inventory and curation capabilities with illuma’s AI-driven contextual intelligence, the…
Japan’s Leading Newspaper Publisher Nikkei Expands Reach via Programmatic Partnership with PubMatic
Nikkei Inc. is Japan’s leading economic media group, centered around The Nikkei and the Nikkei Online Edition. Celebrating its 150th anniversary in 2026, the company delivers trusted content across digital platforms, magazines, books, video, and cultural events to audiences worldwide. The Nikkei Online Edition has over one million paying subscribers, with a total of around…
CTV That Delivers: A 7.2% Lift in Brand Consideration with a Unified Programmatic Strategy
In Germany, a leading online platform for handmade goods set out to boost brand awareness and drive deeper consideration among new audiences. Partnering with OMG Outcomes, the team turned to PubMatic’s Activate to streamline programmatic execution and access premium CTV inventory. The goal: deliver high-impact, cross-device campaigns with efficiency and scale. By leveraging real-time insights,…
Curating Quality Inventory at Scale on Behalf of OMD
PubMatic’s approach to inventory curation brings together the best of brand-safety, premium omnichannel inventory, and addressable signals that are optimized to drive more transparent and effective outcomes for advertisers. Given the growing demand for quality inventory in the market, high-level Omnicom strategy aligns with this approach to curation, emphasizing premium programmatic solutions for its clients.
Achieving A 50%+ Reduction in CPA Through Strategic Supply Intelligence and Supply-Side Targeting
Smart Supply leverages AI-driven supply intelligence to optimize programmatic inventory at the source. In collaboration with leading SSPs like PubMatic, it filters high-performing, brand-safe supply agnostically enabling precise segmentation and an outcomes-first approach using quality, scalable inventory.
zMaticoo Achieves 270% Revenue Growth and Strategic Collaboration Through PubMatic’s Access Membership Program
zMaticoo is a leading APAC-based technology company with a global footprint with offices across APAC, the US, and EMEA. Their proprietary SDK is integrated by more than 8,000 apps worldwide, powering a diverse portfolio of mobile apps across gaming, utility, and streaming categories. zMaticoo’s supply and audience are widely spread across the globe, with 50%…
Driving Performance with the Power of Sell-Side Targeting Through Connect
A leading casual dining brand partnered with its agency to drive efficient campaign performance by leveraging commerce media audiences. The goal was to optimize reach and cost efficiency while maintaining strong engagement.
Kroger Precision Marketing Boosts Video Campaign Performance with PubMatic
Kroger Precision Marketing (KPM) is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store.
How Overwolf Scaled PMP and Buyer Relationships with PubMatic's Access Membership
Overwolf is revolutionizing gaming by unleashing the power of creator innovation. Overwolf’s infrastructure transforms passionate gamers into digital architects, empowering them to build in-game apps that supercharge the gaming experience.
Philo and PubMatic Partner on CTV Transparency Innovation
Philo, an entertainment-focused streaming service focused on programmatic activation, looks to equip advertisers with a high level of transparency and addressability by sharing robust bidstream signals. These identifiers and contextual signals enable advertisers to reach their desired audiences in an effective, brand-safe way and build trust and accountability in a premium CTV environment.
PubMatic Delivers 24% Revenue Uplift for Tokyo Tsushin Group
Founded in 2015, Tokyo Tsushin Group is a leading Japanese media and platform company that excels in service creation in the mobile market and IT marketing. Tokyo Tsushin Group has launched numerous mobile applications and media platforms to date. Key services include free game apps and point-earning game apps (incentive games). Leveraging its expertise in…
Mars Petcare Exceeds Incremental Sales Goals by 126% Leveraging Activate
The GREENIES™ Brand offers premium dental treats designed for dogs and cats. These treats help freshen breath, reduce tartar buildup, and maintain healthy teeth and gums. Made with natural, easily digestible ingredients, GREENIES come in various sizes to accommodate different breeds and pet sizes. Mars Petcare, a global leader in pet health and nutrition, ensures…
Activate Exceeds Benchmarks in Luxury Retailer's CTV Sequential Messaging Campaign
A prominent luxury brand in the U.S., partnering with its advertising agency, aimed to heighten brand awareness in preparation for the holiday season, focusing primarily on CTV. Their objective was to leverage sequential messaging (CTV to online video and display) to establish an omnichannel impact, engaging affluent audiences and aligning with premium publisher inventory that…
Sofascore Increases Programmatic Revenue by 197% with PubMatic's OpenWrap SDK
Sofascore is a sports data company based in Croatia that attracts 24 million monthly users globally. It offers live score services through its website and mobile apps that cover around 11,000 tournaments in over 20 sports and more than 30 languages.
Dwango Co., Ltd., founded in 1997, is one of Japan’s leading IT companies. Niconico Douga, operated by Dwango, is a social video media platform with over 96 million members where people can enjoy commenting on posted videos that are mainly UGC.
Hungry Studio Accesses Unique Brand Demand with PubMatic’s OpenWrap SDK
Founded in 2021, Hungry Studio produces globally popular casual games, including the hit “Block Blast!” beloved by over 100 million players. Through innovation and strong partnerships, they’re dedicated to advancing the casual gaming scene and delivering memorable experiences to players worldwide.
How AnyMind Group's POKKT Increased PMP Revenue with PubMatic by 194%
AnyMind Group is a technology company, providing business tech that supports production, e-commerce, marketing, and logistics in 15 markets and 22 offices around the world.
Publicis Group India Saw Improved Win Rates and More Efficient CPMs
Publicis Group has a long-standing partnership with PubMatic that is focused on driving supply path optimization for its brand and performance advertisers.
PubMatic Delivers an Increase in CPMs and RPMs for ABS-CBN
ABS-CBN is one of the leading media and entertainment companies in the Philippines. They have offerings across a range of media platforms, servicing a wide array of customer segments. The company also delivers programming outside of the Philippines to more than 3 million viewers in North America, the Middle East, Europe, Australia, and throughout Asia.
NewsBreak Sees 107% Increase In Revenue Across PubMatic-Monetized Inventory
With 50M+ MAU and sourcing 1.2M+ articles each week, NewsBreak is one of the most downloaded news apps in the US across iOS and android. The company’s vision is to be the world’s largest local information platform, connecting and empowering local users, publishers, contributors, and advertisers.
PubMatic’s OTT Unified Auction Solution Drives Results for iQIYI
iQIYI International is one of the foremost online entertainment video services in China with a daily subscriber base of over 100 million. The company was founded in 2010 by Baidu, the company behind China’s largest search engine. The platform combines creative talent with technology to foster an environment for continuous innovation and the production of…
PubMatic’s Unique Demand Delivers 282% YOY Revenue Increase for Local Now
Launched in 2016 and acquired as a part of Weather Channel by Allen Media Group, Local Now is the only free streaming service delivering content geofenced to your city. Local Now carries over 500+ channels, 20,000 movies and shows on-demand. Voted Best Streaming Platform by Digiday, Local Now reaches over 15 million monthly active users.
PubMatic SSP Improved dentsu's Campaign CPA by 45%
Dentsu, a leading global advertising agency, helps brands grow their customer base and increase loyalty through best-in-class expertise in programmatic media and data-driven digital advertising.
PubMatic and dentsu Improved CPM by 37% via Sell-Side Data Targeting
Dentsu, a leading global advertising agency, helps brands grow their customer base and increase loyalty through best-in-class expertise in programmatic media and data-driven digital.
Talkatone is a leading communications app, providing free calling and texting to over one million users in the U.S. and Canada. Talkatone monetizes its service through a mix of in‑app advertising and in-app purchases.
Edmunds Increased Revenue and Boosted Matched Impressions with PubMatic
Edmunds is an online car shopping resource with more than 50 years of experience in empowering consumers. With in-depth reviews of every new vehicle, innovative digital car shopping tools, plus a wealth of consumer and automotive market insights, Edmunds helps millions of shoppers each month select, price, buy and sell a car with confidence.
Keymobile Sees 29% Increase in PMP Revenue with PubMatic
Keymobile is one of Sweden’s leading mobile advertising technology partners. The company helps brands reach their target audience through mobile advertising and enables publishers to monetise their mobile traffic more effectively.
PubMatic OpenWrap SDK Delivers 34% Revenue Uplift for AutoScout24
AutoScout24 is the largest pan-European online car market with over 30 million users per month, more than 43,000 dealer partners, and around 500 employees.
Omnicom Media Group Germany Streamlines Deals from 50 to 1 with PubMatic
Omnicom Media Group Germany is part of Omnicom, a leading global communications, advertising and marketing services group. In the core business, OMG support and advise more than 200 well-known advertising companies in the areas of strategy, communication, media planning and purchasing as well as optimization and research.
PubMatic and Goodway Group Unlock Superior ROI with Consumer Experience Auction Package
Goodway Group’s long standing and trusted partnership with PubMatic has centered around driving supply path optimization across their portfolio of brand and performance advertisers. In utilizing PubMatic’s Auction Packages, Goodway Group curated differentiated packages that drove cost efficiencies across their programmatic campaigns.
PubMatic Delivers 58% Higher eCPM and More Than Doubled SOV for NESN
New England Sports Network (NESN) is a regional sports cable and satellite television network that covers all the other New England and national sports teams. NESN.com is a top sports website with more than 3 million users and 6 million visits across desktop and mobile per month.
PubMatic and Wunderkind Deliver Greater Scale via Sell-Side Data Targeting
Wunderkind encourages their buyers to be data agnostic, but achieving scale can be challenging with audiences on the demand-side platform (DSP) side. By leveraging Connect’s audience packaging capabilities, Wunderkind ONLY sends requests for a buyer’s target audience, cutting down on requests sent to the DSP, minimizing queries per second, and improving scale dramatically.
How FloSports Experienced a 254% Revenue Increase from Switching to PubMatic's OpenWrap
FloSports is the innovator in live event streaming, giving users access to over 200,000 sports competitions live or on demand, with exclusive, behind-the-scenes coverage and original programming for over 25 different sports. In 2021, FloSports offered more than 2.7 billion impressions across brand safe sports-only content via display and video media.
PubMatic Drives Unique Video Demand for Primis' Gaming Vertical, Increases Revenue by 170%
Primis is a leader in video discovery. Their video ad monetization platform increases publishers’ revenue by helping users discover high-quality video content. The company’s video discovery technology is used by hundreds of digital publishers, providing more than 450 million global unique users with an engagement-based video experience.
111%
Increase in paid impressions from PubMatic PMPs
Two Large Mobile App Developers Saw up to a 575% Increase in US Banner eCPM Integrating OpenWrap
To maximize their revenue through unique, brand demand, two prominent mobile app developers added OpenWrap to their monetization stack, easily integrating into their current mediation layer through the OpenWrap SDK Interoperability solution.
PubMatic and Lotame Deliver Greater Viewability and VCR For Banana Boat Across Browsers
Banana Boat and its agency Xaxis utilized Lotame’s Panorama ID and PubMatic’s Connect to package and activate unique Deal IDs to reach high-quality audiences in their first cookieless video campaigns.
How the Leading Casual Game Developer Learnings Increased Revenue 40% with PubMatic
Founded in 2016, Learnings is one of the leading mobile gaming publishers in China. Focused on casual games, the publisher has over 70 million monthly active users across the world.
How a Leading Chinese Mobile Game Developer Increased In-App Banner Revenue with PubMatic
A leading developer of mobile casual games, specialising in puzzle and word games, this Chinese mobile app developer has a global customer base of more than 40 million users.
How PubMatic Helped N365 Gain More Supply Chain Control
N365 is a leading global content agency driven by generating measurable results for brands through providing the most effective advertising solutions on the market.
PubMatic Drives Unique and Incremental Demand for Future Today, Boosts Revenue Over 400% per Month
PubMatic worked closely with Future Today, a premium CTV streaming platform with a monthly reach of 15 million users, to drive substantial revenue lift across their 700+ CTV/OTT channels.
How Kobe Shimbun Saw a 120% Increase in Overall Revenue with PubMatic's OpenWrap
Established in 1898, Kobe Shimbun is a leading Japanese daily newspaper based in Kobe, Japan. Kobe Shimbun has a range of widely read digital properties that are monetized via programmatic advertising.
Publishers Significantly Increase Fill Rate, Yield, and Overall Revenue Across Cookieless Browsers Globally
PubMatic and LiveRamp partnered to offer publishers leveraging Identity Hub with a people-based identity solution to help more effectively monetize their inventory.
How PubMatic’s Premium Inventory and Google Audiences Delivered Better Open Market Performance for Amnet
In June 2021 PubMatic and DV360 partnered to make Google’s Affinity and In-Market audiences available across PubMatic’s omnichannel inventory globally. This new offering greatly expanded targeting capabilities, allowing audiences to be segmented through interests and verticals at scale, to improve engagement.
PubMatic and MiQ are at the Leading Edge of Addressability Innovation
MiQ partnered with PubMatic to identify and deploy new and sustainable addressability solutions to drive increased ROI in environments without third-party cookies.
PubMatic's Identity Hub Helps diDNA Scale Identity Across Their Network
diDNA was designed from the ground up to allow publishers to compete for the highest ad revenue. diDNA is in a period of hyper-growth, experiencing 200% YoY growth* with top-tier, global publishers, and was looking to protect and grow future monetization for their network.
How a Popular Social Media Platform is Improving In-App Monetization with PubMatic's OpenWrap SDK
With a global audience of over 200 million users and followers*, 9GAG is a Hong Kong based social media platform, providing popular memes, breaking stories, GIFs, and viral videos
Kueez Increases Revenue by 460% with PubMatic’s Prebid and Identity Hub Solutions
Kueez is a global content platform with more than 60 websites. Kueez’s technology platform serves over 4 billion impressions per month in multiple languages and regions, improving the entire publishing cycle, helping publishers to succeed and advertisers to reach their KPIs.*
Verve Group and Scream Malmo Increase Reach 21% Across Unique Audiences
Scream Malmo, part of the Scream group, is a communications agency that helps brands improve and develop marketing communications through innovative, well-founded, creative advice and data insights. Verve Group is a global consumer-first advertising suite and a leader in consolidating data, demand and supply technologies to create better business outcomes for advertisers and publishers.
How a Pioneer News Organization in India Boosted Programmatic Revenue with PubMatic
NDTV has improved their overall programmatic monetization since consolidating all digital properties under PubMatic’s OpenWrap, seeing CPM lifts of up to 30%.
How Zee Media Saw a 40% Increase in Overall Programmatic Revenue by Adopting PubMatic’s OpenWrap
Zee Media is one of India’s largest news networks with 14 news channels and 20 digital brands in 12 different languages touching more than 220 million viewers across digital (both web and mobile) and satellite TV mediums.
CAIRORCS MEDIA Increase Revenue By 2x With PubMatic's OpenWrap for AMP
CAIRORCS MEDIA is an international publishing group that operates in daily newspapers, magazines, new-media and digital platforms with a weekly audience reach of 47 million.
55%
Increase in paid impressions filled by header bidding
43%
Yield uplift vs two existing SSP integrations
How the Largest Digital Lifestyle Network in the Philippines Improved Monetization by 327%
Summit Media is the largest digital lifestyle network in the Philippines with over 31 million unique monthly users across 12 websites. Since deploying PubMatic’s Identity Hub, Summit Media has dramatically improved its monetization seeing lifts of up to 327% in ad spend.
Brain.Media Boosts Audience Addressability Rate with PubMatic Private Marketplaces
BRAIN.MEDIA is a data enrichment platform based in the Nordics that provides data-driven insights for businesses to maximise the effectiveness of marketing campaigns.
How Publift Drove a 33% Uplift in Programmatic Revenue for a Popular Australian Weather App
Publift provides advertising technology solutions for premium web and app publishers. As early adopters of Prebid-based header bidding, they are well versed in the host benefits enjoyed by publishers that utilise this technology. When it came to optimising demand for a popular Australian weather utility app, Publift looked no further than PubMatic’s lightweight mobile SDK…
Dentsu helps brands grow their customer base and increase loyalty through best-in-class expertise in programmatic media and data-driven digital. Dentsu’s trading desk, Amnet, is a trusted source for programmatic buying and audience management solutions.
Dentsu Boosts View-Through Rate with PubMatic’s Private Marketplace Guaranteed
Dentsu helps brands grow their customer base and increase loyalty through best-in-class expertise in programmatic media and data-driven digital campaigns. Dentsu is the trusted source for programmatic buying and audience management solutions.
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