Unlocking CTV Scale & Transparency With PubMatic Activate
Leading programmatic media partner, MiQ, was looking for a programmatic activation solution that could effectively scale CTV campaigns with brand-suitable inventory and provide transparent show-level reporting for a category restricted client. PubMatic Activate helped drive scale and transparency, delivering impactful outcomes for both the client and agency.
Enhancing CTV Campaign Relevance Through Curation and Optimization
A major North American professional sports league partnered with PubMatic and illuma to engage sports fans across Connected TV (CTV). Together, they delivered privacy-safe, relevant advertising experiences at scale while ensuring campaigns were continuously optimized for quality reach and engagement. By combining PubMatic’s premium CTV inventory and curation capabilities with illuma’s AI-driven contextual intelligence, the…
CTV That Delivers: A 7.2% Lift in Brand Consideration with a Unified Programmatic Strategy
In Germany, a leading online platform for handmade goods set out to boost brand awareness and drive deeper consideration among new audiences. Partnering with OMG Outcomes, the team turned to PubMatic’s Activate to streamline programmatic execution and access premium CTV inventory. The goal: deliver high-impact, cross-device campaigns with efficiency and scale. By leveraging real-time insights,…
Philo and PubMatic Partner on CTV Transparency Innovation
Philo, an entertainment-focused streaming service focused on programmatic activation, looks to equip advertisers with a high level of transparency and addressability by sharing robust bidstream signals. These identifiers and contextual signals enable advertisers to reach their desired audiences in an effective, brand-safe way and build trust and accountability in a premium CTV environment.
Activate Exceeds Benchmarks in Luxury Retailer's CTV Sequential Messaging Campaign
A prominent luxury brand in the U.S., partnering with its advertising agency, aimed to heighten brand awareness in preparation for the holiday season, focusing primarily on CTV. Their objective was to leverage sequential messaging (CTV to online video and display) to establish an omnichannel impact, engaging affluent audiences and aligning with premium publisher inventory that…
PubMatic’s OTT Unified Auction Solution Drives Results for iQIYI
iQIYI International is one of the foremost online entertainment video services in China with a daily subscriber base of over 100 million. The company was founded in 2010 by Baidu, the company behind China’s largest search engine. The platform combines creative talent with technology to foster an environment for continuous innovation and the production of…
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