The first operating system that lets AI agents plan, execute, and optimize media — guided by your strategy.
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Advertising is entering the agentic era where AI agents can autonomously plan, transact, and optimize media in real time, while humans define objectives, guardrails, and creative intent.
PubMatic AgenticOS is the first operating system purpose-built for agent-to-agent advertising across premium digital supply.
SEE IT IN ACTION
AgenticOS is already powering live, in-market campaigns, executing autonomously across premium CTV and video environments.
SEE IT IN ACTION
AgenticOS is already powering live, in-market campaigns, executing autonomously across premium CTV and video environments.
Move from Strategy to Execution in Minutes
Define objectives and guardrails in natural language and let intelligent agents translate strategy into live campaigns without the manual steps, handoffs, or UI friction that slow teams down.
Operate Confidently Across Premium Environments
AgenticOS is built to support agent-led execution across premium supply, helping buyers and publishers navigate complexity with clarity and control.
Let Autonomous Agents Handle Complexity at Market the Speed of Intent
AgenticOS coordinates intelligent agents that plan, transact, and optimize continuously, enabling campaigns to respond to live market conditions that are impossible to manage manually.
Maintain Human Control Through Clear Objectives and Guardrails
Autonomous execution doesn’t mean giving up oversight; humans set the rules, constraints, and intent, while agents operate within those boundaries with full transparency.
KEY CAPABILITIES
Natural-language campaign planning and activation
Agent-led execution across premium digital supply
Autonomous campaign optimization
Real-time transparency and control
Built-in guardrails for brand and strategy alignment
Live campaign troubleshooting through agents
Publisher deal creation and optimization
EXPLORE OUR AGENTS
AUDIENCE DISCOVERY FOR BUYERS
AI-Powered Audience Discovery transforms complex audience planning into a fast, intuitive workflow. Buyers can describe their targeting goals in plain English or enter a brand’s URL to instantly generate ranked, data-backed audience recommendations that simplifies discovery, boosts transparency, and accelerates campaign setup.
With just a simple prompt to a deal management agent, publishers can instantly create or copy PG/PMP deals. The tool also uses Gen AI to auto-populate key settings, confirm details, and eliminate setup errors, saving time and making high-volume CTV and OLV workflows far more scalable.
PubMatic’s Gen AI-powered Marketplace turns a simple prompt into curated deal templates. Buyers can quickly find, filter, and activate relevant audiences in just a few clicks.
PubMatic’s Deal Troubleshooting agent automatically identifies underperforming deals and leverages Gen AI to surface quick, actionable insights such as signal loss, low fill, or setup gaps. Publishers can resolve issues proactively and maximize yield without digging through dashboards.
Activate’s new Campaign Monitoring Dashboard transforms campaign management from reactive to proactive with a combination of agentic and Gen AI. Buyers get real-time pacing, performance, and CPM insights, plus daily recommendations that help them act faster, optimize smarter, and drive better results.
Demand Insights uses Gen AI to give publishers a granular, real-time view of inventory performance across geographies, devices, formats, and buyers. This enables smarter decisions about pricing, packaging, and deal creation with just a few clicks.
We are using agentic AI to strengthen WPP Open and Open Intelligence. Partnering with PubMatic to test AgenticOS underscores our commitment to agile innovation and to advancing what autonomous advertising can deliver at scale.
Amanda Grant
EVP, Global Head of Data and Tech Partnerships WPP Media
We’re very excited about the deployment of AI to bring speed and agility into programmatic through agentic media buying. PubMatic has been a critical partner with their AgenticOS in helping us and our clients get to market fast to test and validate the potential benefits of this emerging technology.
Scott Ensign
Chief Strategy Officer Butler/Till
As a digital media buying company for independent agencies and brands, Brkthru is built on customer service and performance and sees PubMatic’s AgenticOS as a natural extension of how we work. It brings agent-led planning and activation that turns manual setup into always-on, real-time optimization and elevated service for our clients.
Tom Leone
VP of Media Services Brkthru
Premium video and live content present some of the most complex decisioning challenges in advertising. PubMatic’s AgenticOS introduces automation that can keep pace with real audiences in real moments, which is essential for broadcasters. We see meaningful potential for agent-led workflows to enhance yield across live sports, entertainment, and streaming environments while delivering stronger outcomes for brand partners.
John Matthews
Executive Director Advanced Advertising Foxtel Media
Agentic workflows are poised to reshape how CTV is planned and optimized. PubMatic’s AgenticOS is an important step toward making that future interoperable and scalable across the open internet. We’re excited to explore the role agent-led buying can play in delivering greater transparency and performance for advertisers.
Jules Minvielle
Cofounder and CEO Olyzon
By integrating MiQ Sigma with PubMatic’s AgenticOS, we’ll show how ecosystems, not individual technologies, will define the next era of programmatic buying. Through the partnership, MiQ Sigma’s trading agent will connect to more inventory and audience packages in order to make better decisions for clients, faster – ultimately improving results.
John Goulding
Global Chief Strategy Officer MiQ
We’re witnessing the biggest transformation in programmatic since real-time bidding, and agentic media buying is at the center of it. The shift from theory to practice is happening remarkably fast, launching full campaigns through conversational AI interfaces, optimizing autonomously in real-time. Our work with PubMatic on AgenticOS puts us at the forefront of defining how human strategy and autonomous systems converge to unlock new capabilities in personalization and scale.
