Publishers can regain control of their inventory and own consumer engagement with ad decisioning built for today’s environment. Our solutions provide publishers with the data signals they need to reclaim ownership of the selection and prioritization of demand sources, ultimately placing monetization back where it belongs: under the publisher’s control.
REGAIN CONTROL WITH AD DECISIONING
OPENWRAP & HEADER BIDDING
Header bidding and wrappers have emerged as critical technology for publishers to increase their yield, improve monetization and capture the benefits of a true auction. OpenWrap is a fully supported solution, enabling publishers to drive revenue and simplify the complexities of header bidding with enterprise-level management tools and services while leveraging the scale and access of the Prebid.js, the industry’s leading open-source container script.
UNIFIED AD SERVER
In light of the increasing complexity of the digital media ecosystem, PubMatic’s Unified Ad Server was designed with programmatic in mind to provide publishers with a singular view of their inventory. This simplifies workflow and allows publishers to find the highest yielding ad across channels (direct and programmatic), screens (desktop, mobile, tablet), and formats (display, native, video).
Facilitating connections between publishers and demand sources is integral to increasing competition and publisher yield. PubMatic’s RTB technologies help publishers access demand across screens, channels and formats.
Helping fuel progress for publishersGET IN TOUCH
Times Internet & OpenWrap
Times Internet Limited (TIL) was looking to drive yield and performance by using a wrapper tag to better leverage header bidding for its programmatic demand. After evaluating several options on the market, TIL implemented PubMatic OpenWrap to manage its header bidding demand partners. In its first full quarter of implementation in H2 2016, PubMatic OpenWrap led to a 69% increase in CPM compared to the overall site average.READ MORE