HEADER BIDDING AND WRAPPER

Header Bidding has emerged as a critical technology for publishers to increase their yield, improve monetization and capture the benefits of a true auction. The proliferation of and growing interest in header tags demands the use of a wrapper to enhance speed and control. Featuring OpenWrap open-source code, our Wrapper Solution is a fully supported set, enabling publishers to drive revenue and simplify the complexities of header bidding.

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UNIFIED AD SERVER

In light of the increasing complexity of the digital media ecosystem, PubMatic’s Unified Ad Server was designed with programmatic in mind to provide publishers with a singular view of their inventory. This simplifies workflow and allows publishers to find the highest yielding ad across channels (direct and programmatic), screens (desktop, mobile, tablet), and formats (display, native, video).

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SELL-SIDE PLATFORM

Facilitating connections between publishers and demand sources is integral to increasing competition and publisher yield. PubMatic’s Sell-Side Platform (SSP) helps publishers access demand across screens, channels and formats.

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Helping fuel progress for publishers

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RESOURCES

case study: Header Bidding Technology

How PubMatic’s Header Bidding Technology Helped Entertainment and News Media Company Increase CPMs by 50%.

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DSPs: Do You Know How Header Bidding is Impacting Your Campaigns?

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Lessons Learned in Header Bidding

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Case Study: Growing Publisher Revenue Through Header Bidding

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Thriving in a Fragmented Ecosystem: The Case for a Unified Ad Server

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OTHER SOLUTIONS