OPENWRAP & HEADER BIDDING

Header bidding and wrappers have emerged as critical technology for publishers to increase their yield, improve monetization and capture the benefits of a true auction. OpenWrap is a fully supported solution, enabling publishers to drive revenue and simplify the complexities of header bidding with enterprise-level management tools and services while leveraging the scale and access of the Prebid.js, the industry’s leading open-source container script.

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UNIFIED AD SERVER

In light of the increasing complexity of the digital media ecosystem, PubMatic’s Unified Ad Server was designed with programmatic in mind to provide publishers with a singular view of their inventory. This simplifies workflow and allows publishers to find the highest yielding ad across channels (direct and programmatic), screens (desktop, mobile, tablet), and formats (display, native, video).

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SELL-SIDE PLATFORM

Facilitating connections between publishers and demand sources is integral to increasing competition and publisher yield. PubMatic’s Sell-Side Platform (SSP) helps publishers access demand across screens, channels and formats.

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Helping fuel progress for publishers

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RESOURCES

case study: Header Bidding Technology

How PubMatic’s Header Bidding Technology Helped Entertainment and News Media Company Increase CPMs by 50%.

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DSPs: Do You Know How Header Bidding is Impacting Your Campaigns?

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Lessons Learned in Header Bidding

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Case Study: Growing Publisher Revenue Through Header Bidding

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Thriving in a Fragmented Ecosystem: The Case for a Unified Ad Server

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OTHER SOLUTIONS