A thriving open internet must be based upon an ecosystem that is built to deliver positive outcomes for everyone. PubMatic is building a responsible foundation for digital advertising's supply chain of the future.
From internal infrastructure and operations to the facilitation of media buying on our platform, we are taking a holistic approach to responsibility to improve outcomes for all.
Translating intention to action requires extensive collaboration. To develop our roadmap to achieve purpose-driven growth, we focused on aligning our company values, customer objectives, community needs, and stakeholder expectations. Together, we can build for the future with a responsible digital advertising supply chain.
We are committed to advancing, cultivating and preserving a culture of diversity, inclusion and belonging at PubMatic to make us a stronger, more successful company.
We want to amplify diverse voices and help advertisers reach diverse audiences and women- and minority-owned media at scale.
We are committed to limiting our environmental impact as we grow through investment in renewable energy, carbon emission reductions, data efficiency, and recycling.
We want to accelerate change by helping limit the carbon impact of campaigns run on our platform and support industry-wide measurement standards.
We have a high bar for inventory quality and are committed to ensuring that all inventory in our platform adheres to journalistic standards.
We want to make it easy for advertisers to buy media against content quality criteria and credible news sources to support quality journalism across the open internet.
Responsible advertising supports responsible journalism and so maintains a free and open internet for everyone. And this, in turn, ensures a safer society. The focus on delivering sustainable and responsible choices is gaining momentum and will soon become a core requirement. Publishers, agencies, technology and data companies need to act now to ensure they meet brands’ increasing desire to invest their ad budgets in a responsible way.
Our team of experts can talk to you about PubMatic’s responsibility program.