Report Background Image

Video Advertising Efficacy In Premium OTT and Non-Premium Video Environments

As the COVID-19 pandemic continues to keep consumers in their homes and on their devices, OTT consumption across Southeast Asia has seen strong growth.

Video Advertising Efficacy In Premium OTT and Non-Premium Video Environments

As the COVID-19 pandemic continues to keep consumers in their homes and on their devices, OTT consumption across Southeast Asia has seen strong growth.

OTT streaming has become one of the fastest growing media channels in the region. And one that advertisers cannot ignore.

Late last year we commissioned a piece of research with Kantar to explore the relative efficacy of video advertising in premium OTT and non-premium environments in Southeast Asia. The impact of the same video creative on conscious and subconscious viewer response was measured in two different environments.

The research found that:

  • Premium OTT platforms facilitate better brand awareness and messaging
  • Viewers trust premium OTT platforms more than non-premium with use of their personal data
  • Viewers on premium OTT platforms are more receptive to ads

Download the infographic to find out more.

DOWNLOAD INFOGRAPHIC