Consumers downloaded 204 billion apps in 2019, as users around the world shifted to mobile-first browsing behaviors. This shift in user behavior has driven advertisers to follow their customers into app environments, creating a booming opportunity for app developers.

As mobile advertising continues to grow, app publishers who want to scale effectively and get a slice of growing brand dollars will embrace programmatic selling through header bidding.

In this guide, we’ll cover the essentials of in-app header bidding, including:

• Monetization approaches
• Benefits of in-app header bidding
• How “header bidding” works in apps
• Evaluation criteria

Download the guide for insights and recommendations.

Additional resources: Learn how to modernize your app stack with OpenWrap SDK.