Summary

Consumers downloaded 204 billion apps in 2019, as users around the world shifted to mobile-first browsing behaviors. This shift in user behavior has driven advertisers to follow their customers into app environments, creating a booming opportunity for app developers.

As mobile advertising continues to grow, app publishers who want to scale effectively and get a slice of growing brand dollars will embrace programmatic selling through header bidding.

In this report, we’ll cover the essentials of in-app header bidding, including:

  • Monetization approaches
  • Benefits of in-app header bidding
  • How “header bidding” works in apps
  • Evaluation criteria

Download the full white paper for insights and recommendations.

Additional resources: Learn how to modernize your app stack with OpenWrap SDK.

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