Audience addressability is essential so that buyers can recognize a publisher’s audience and bid more on its inventory, while maximizing publisher revenue and buyer campaign performance.
Audience addressability is essential so that buyers can recognize a publisher’s audience and bid more on its inventory, while maximizing publisher revenue and buyer campaign performance.
Addressability is the cornerstone to delivering efficient, relevant ad campaigns. It is critical that both publishers and advertisers find effective strategies to reach addressable audiences in the post-cookie landscape.
Download the infographic and learn what publishers and advertisers across the ecosystem are saying about how they are changing their approach to audience addressability — and discover steps to make 2021 a success.
See what publishers and advertisers say about their ID solutions strategy.