As brand buyers seek broader reach outside of traditional TV and web media, they have identified gaming app users as affluent consumers they want to engage.
There is a clear opportunity for game and utility publishers to diversify their monetization through incremental brand spend – attracting brand dollars, while keeping performance budgets.
Download our new guide to learn about the tremendous opportunity for mobile app developers to capture new brand revenue, while keeping your performance budgets…and maintaining a great experience for your users.