In an era where programmatic is now a required part of a holistic media strategy, we think it is increasingly important to share the insights we have gleaned this year, and reflect on where this dynamic industry is heading.
Although this year marked the tipping point as programmatic became the “new normal,” advertising and media are still poised for a continued evolution. As we move into 2015, it will be increasingly important for all of us to address the major questions our industry faces, such as:
- “How can publishers evolve as they grow and refine their programmatic strategies?”
- “Can our industry win the ‘arms race’ against fraudulent ads?”
- “How can we deliver great mobile experiences to consumers?”
We hope that you find this report to be informative and thought provoking. If you haven’t already, please feel free to reach out and discuss the report with your PubMatic sales representative, or contact PubMatic and someone will follow up.