INFOGRAPHIC

Quarterly Global Video Advertising Spend Trends: Q4 2024

Q4 2023 Video Advertising Trends By Industry Vertical

PubMatic’s Quarterly Video Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends from Q4 2024’s video advertising spend data.

VIDEO AD SPENDING CHANGE BY ADVERTISER CATEGORY

Q4 2024, YoY

In Q4, global omnichannel video ad spending rose by 48% compared to last year. The increase was primarily driven by the surge in political advertising within the broader Law, Government & Politics category. Video ad spending in the Law, Government & Politics sector grew significantly year-over-year across mobile and online video. However, the biggest driver of ad spend growth came from Connected TV ads.

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