PubMatic’s Deep Dive Special, produced in partnership with ExchangeWire, analyses the current in-game mobile landscape, and explores the opportunities available for advertisers and app developers to capitalise on the market.

Gaming has been one of the few global growth areas during the lockdown-era, but the current level of investment in in-game mobile advertising does not reflect the opportunity it offers.

In this Deep Dive Special:

• An overview of in-game mobile advertising
• Who brands can reach through in-game advertisements
• Myths and trends
• The benefits of mobile game advertising for developers and advertisers
• Predictions for the future of in-app mobile advertising