Political ad spending is projected to exceed $12 billion in the 2024 US presidential elections, making it one of the fastest-growing sectors in advertising. However, not all opportunities are equal. With numerous competitors and ad formats, how can you boost your success during this election cycle and beyond?

Our Publishers Playbook, crafted by our team of seasoned professionals with expertise in digital political advertising and election integrity, is your essential guide to seizing this lucrative opportunity. Whether you’re just starting or looking to advance your current strategies, this guide will offer practical, strategic advice that you can implement immediately to elevate your political advertising game.

Among the essential practices:

• Gain a holistic understanding of the necessary setup for monetizing political advertising in the US in a world-class, safe, and responsible manner
• Get tactical guidance on technical optimizations that can significantly improve your chances of success, especially as more spending is expected to flow into programmatic and CTV advertising
• Take your programs to the next level by sustainably scaling your monetization efforts and facilitating direct candidate communication with your audiences in a brand-safe, platform-secure, and user-transparent manner

This playbook is not just a resource; it’s a powerful tool for success. Download the full report now and discover how you can unlock the full revenue potential of political advertising while promoting democracy in a safe and responsible manner.