A cookieless web is forcing them to develop new, privacy-compliant methods to create and measure targeting segments and use first-party data to reach audiences at scale.
As publishers approach addressability alternatives, there are three critical challenges to consider: efficiently tracking and managing a diverse group of IDs in a centralized way over time, mitigating cross-device redundancies and working to link analytics to a vast number of screens and screen types.
Through quantitative survey data and insights from ad tech experts and publishers, this micro-report unpacks how publishers provide engagement and targeting options sought by buyers.
Download this report to learn:
- Post-cookie implications for publishers
- The challenges of tracking unique IDs at scale
- How publishers are working to reduce device redundancies and achieve cross-site insights
- Strategies for safeguarding revenue now and into the future